You would be shocked to witness the kind of marketing strategies people devise to create buzz around their company or product but where do you draw the line?
In a bizarre marketing stunt, a YouTuber destroys a Lamborghini Urus and captures the entire event on tape. Lamborghini is synonymous with ultra-luxury and only a handful of people in the world own any model from the legendary Italian carmaker. On top of that, Urus is one of the fastest and most expensive SUVs in the world which makes it quite a rare sight on the roads. Only a select few elites of society have one in their garages. But a famous YouTuber decided to decimate a Urus in a video. Here are the details.
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YouTuber Destroys Lamborghini Urus
The video has been uploaded by the popular YouTuber on his channel, Litvin. He has over 10 million subscribers which is insane. The Russian YouTuber has launched his own range of energy drinks called Lit Energy. Competing against the giants of the energy beverage industry like Red Bull and Monster Energy, Litvin aims to establish himself as a prominent name in the space. As a part of the ad campaign, he decided to adopt an unusual approach.
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He parked a Lamborghini Urus in the snow and created a colossal can of Lit Energy drink in pink colour. The can weighs over 3 tons. He suspends it over the luxury SUV using a crane. When all the cameras are in place, the crane dropped the can on top of the white luxury SUV. Being such a colossal can, the entire rear end of the Urus is reduced to nothing. There is a huge explosion of liquid all around the SUV highlighting how huge the impact is.
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Specs
Lamborghini Urus is among the fastest SUVs on the planet. To draw that performance, there is a 4.0-litre twin-turbocharged V8 petrol engine under the hood that generates a whopping 641 hp and 850 Nm of peak power and torque. The transmission duties are carried by an 8-speed automatic gearbox sending power to all four wheels. The weight of the SUV is 2.2 tons but the powerful engine pulls it to achieve 100 km/h in just 3.6 secs which is mighty impressive. The top speed is capped at a mind-bending 305 km/h. One could buy it for a price tag of around US$300,000.
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