Imagine the two-wheeler market a few years back when Yamaha was way behind than giants like Hero Honda & Bajaj and compare it with today’s scenario. Is there any difference? Certainly there had been a major difference until this Japanese automaker introduced Yamaha FZ-16 and Yamaha R15 which literally conquered the territory earlier ruled by motorcycles like Bajaj Pulsar family and Hero Honda Karizma.
Inspite of being overpriced, the company’s new bikes slipped into the market and emerged as extremely successful products. Recently it even added bikes like Yamaha SZ, Yamaha SZ-X and Yamaha SZ-R to make its line-up more complete. But globally the brand’s work has been heavily acclaimed for the reason that it offers products ranging from powerful superbikes to revolutionary electric scooter concepts.
In fact every time Yamaha comes with a new product, it is assumed to be revolutionary as this brand is figuring every possible way for a greener and better future. Now the scoop is that the company is considering an electric bike for the Indian market and importantly it will be India-specific. Justifying the above plan, India Yamaha Motor Director (Sales and Marketing) Jun Nakata said, “For rising fuel prices, electric bike is a good option. Currently we are selling electric bikes in Japan and Europe. There is a possibility for the Indian market for introducing these products,”
The company’s wholly-owned subsidiary, India Yamaha Motor is also working on an electric scooter that is supposed to be introduced very soon and besides all these electric plans the company also has two new bikes to be launched this year. Talking on the same, India Yamaha Motor National Business Head Roy Kurian said, “Every year we launch new products. This year we will introduce two new bikes and some variants of the existing models.”
Need I say more? The officials have spoken enough about their future plans and we are completely looking forward at what comes to our way next.
