The Mahindra Thar has been booked by over 75,000 potential customers but two-thirds of the bookings have remained undelivered. This is a huge number and there could be quite a few specific reasons for that. The Thar was launched last year and received an unprecedented response from the first month itself. It has single-handedly popularized the lifestyle off-roading segment in the country. This Thar has successfully been able to balance the off-roading and rugged elements on the SUV with everyday driveability and convenience. Hence, people flocked in huge numbers to book the SUV. As a result, almost 66% of the booking are still undelivered. Let us discuss the reasons in detail.
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66% Mahindra Thar SUVs Booked Remain Undelivered
Mahindra might not have anticipated such huge demand for the lifestyle off-roader. Hence, the production plan to meet out such high demand was not in place. Having looked at the initial response, Mahindra announced that it will increase the production capacity of the Thar immediately. However, even after doing that, the waiting period for some variants remained around 1 year in most of the cities. The main reason is the inability to anticipate the demand for the SUV. The second reason is the semiconductor supply shortage that has been plaguing the automobile industry globally. All this added to so many units of the Mahindra Thar remaining undelivered. In fact, the popular XUV700 launch also suffered long delays due to the same reason. With the XUV700 also receiving over 50,000 bookings in just two days, it could also face the same fate if Mahindra doesn’t plan something in advance.
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Specs
The new Thar comes with 2 engine options, a 2.2-litre turbo-diesel, and a 2-litre turbo-petrol. The oil-burner makes 130 PS/320 Nm of peak figures while the petrol makes 150 PS/320 Nm of max figures. Transmission options for both the powertrains are a 6-speed manual and a 6-speed automatic with a low range box. You also get a transfer case and a mechanically locking centre differential. The prices of the Thar range between Rs 12.78 lakh and Rs 15.08 lakh, ex-showroom. The recently launched Force Gurkha is the direct rival to the Thar. We hope that Mahindra fixes the production issue for the Thar and the booked units don’t remain undelivered for long.
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