Toyota Etios One Make Racing Series Launched At Auto Expo 2012 In India

Toyota India launches the Etios Motor Racing Trophy– A One Make Racing Series in India at the Auto Expo 2012 in India. Continuing the Company’s global legacy of motorsports, the racing tourney will be supported by one of the most accomplished and acclaimed companies in motorsport history – TRD (Toyota Racing Development), the corporate brand from the Toyota affiliate, Toyota Technocraft Co. Ltd. This new venture from Toyota comes close on the heels of the very successful launches of the Etios, Etios Liva and their diesel versions, all introduced in over a span of a year. The Etios brand was introduced in the mass segment with a youthful vibe, and the motorsport venture is an extension of the new image that Toyota is creating in India. Toyota’s foray into motorsport in the country also comes at a time when the popularity of the sport is gaining momentum, more so after the resounding success of the first ever Indian F1 race in October last year.

image – Toyota Launched Etios One Make Racing Series in India At Auto Expo

The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports. They will be mentored by experts in the field, and will be given an opportunity to compete among the best in the country. This series will not only highlight the technological prowess of the manufacturer, but also the endurance levels of the Etios and the ‘fun to drive’ aspect of the vehicle.

The unveiling of the racing concept cars is only the beginning of the excitement that the EMR project has in store during the run up to the series the following year. In its effort to take motorsports closer to its customers and the youth of the country, the EMR concept cars will be touring 13 cities and 22 TKM dealerships across the country. Every weekend for four months, starting the 28th of this month in Chandigarh, motorsport enthusiasts will be given an opportunity not only to touch and feel the Etios in its racing avatar but also engage in a plethora of racing activities.

Driver Selection For Etios One Make Racing Series

Applications will be open online www.toyotaetios.in/emr starting January 15, 2012
Online application will be closed on February 15, 2012
Rigorous EMR camps will be conducted between March and June, 2012 to shortlist the drivers and arrive at the final driver line-up

The selected applicants will go through simulator evaluation rounds and go-kart selection rounds to begin with, and then graduate to driving the Etios Motor Racing cars along with in-depth lectures as part of the training process. All the training will be conducted by professional drivers and instructors from Toyota and local racing experts. The study material will be a combination of what is used in Japan and what is required by FMSCI to ensure the drivers are trained to international standards.