Tata Motors is not only a unique auto maker, but also a unique auto-marketer. In a truly unique offering, Tata will be offering perspective Tata Nano customers not only a test drive, but also a chance to take it home with them for 15 days and drive around for a more complete experience of owning it before they take final decision to buy it. This all has been made possible after the Sanand Plant of Tata Nano has become operational and the production is going smooth.
Although not all customers will be able to avail this offer because of limited availability of such test cars with Tata, but many serious customers may get this offer based of dealer’s or Tata’s discretion.
In an interaction with media, a spokesperson for Tata Motors quoted :
As part of the test-drive initiative, we are also inviting those who test drive to express interest on whether they would also like to keep a car for 15 days to get more acquainted with it.
Considering the backlog of the deliveries of Tata Nano yet to reach the first one lakh buyers, this is a bold step and also reflects the confidence and capability of Tata Nano’s Gujarat plant. The time is not far when Tata Nano Will Be Readily Available without any waiting or premium.
source- Business Line
