Tata Nano 2012 seems to be the trump card for Tata Motors in India. Gradually in past one year, the reputation of Tata Nano has improved and with the introduction of Tata Nano 2012 new model, the sales have improved even further. In the month of November 2011 Tata Motors sold 6410 Tata Nano cars compared to just 509 sold in November 2010. This is a whooping year on year growth of 1157% ! Doesn’t this number seem magical? Well it surely did not happen overnight, it involved lots of special Tata Nano offers rolled out, extensive TV campaigns, marketing though innovative ways like selling Nano though Big Bazar retail outlets etc. to name a few. The recent revision of Tata Nano with an improved model at the same price seems to be the best among all these attempts.
image – Tata Nano 2012 New Model
Talking of sales of Tata Motors in general in November 2011, it has shown impressive growth of 41% overall Year-On-Year. Tata Motors’ total sales (including exports) of Tata commercial Vehicles and passenger vehicles in November 2011 were 76,823 vehicles, higher by 41% over November 2010. The company’s domestic sales of Tata commercial and passenger vehicles for November 2011 were 72,474 nos., higher by 44% over 50,419 nos., sold in November last year.
Tata Motors Commercial Vehicles Sales Report November 2011
The company’s sales of commercial vehicles in November 2011 in the domestic market were 44,737 nos., a 28% growth, compared to 35,079 vehicles, sold in November last year. LCV sales were 28,673 nos., a growth of 41%, compared to 20,376 vehicles sold in November, last year. M&HCV sales stood at 16,064 nos., a growth of 9%, compared to 14,703 vehicles sold in November, last year.
Cumulative sales of commercial vehicles in the domestic market for the fiscal are 361,227 nos., a growth of 19% over last year. Cumulative LCV sales are 197,465 nos., a growth of 26% over last year, while M&HCV sales stood at 129,120 nos., a growth of 10% over last year.
Tata Motors Passenger Vehicles Sales Report November 2011
The passenger vehicles business reported a total sale and distribution offtake of 28,774 nos. (27,737 Tata + 1037 Fiat) in the domestic market in November 2011, higher by 76% compared to 16,363 nos. (15,340 Tata + 1023 Fiat) in November last year. Sales of Tata passenger vehicles for November 2011 are at 27,737 nos., a growth of 81% over 15,340 nos., sold in November last year. Sales of the Tata Nano were 6,401 nos., compared to 509 nos., sold in November, last year. The Indica range sales were 10,926 nos., higher by 91%, over 5,716 nos., sold in November, last year. The Indigo range recorded sales of 6,213 nos., higher by 3%, over 6,009 nos., sold in November, last year. The Sumo/ Safari/ Aria/ Venture range accounted for sales of 4,197 nos., a growth of 35%, over 3,106 nos., sold in November, last year.
Jaguar Land Rover sales in India continued their upward trend. Cumulative sales and distribution offtake of passenger vehicles in the domestic market for the fiscal are 188,660 nos. (178,309 Tata + 10,351 Fiat), against 203,921 nos. (189,010 Tata + 14,911 Fiat) last year, lower by 7%. Cumulative sales of Tata passenger vehicles were 178,309 nos., lower by 6% compared to 189,010 nos., till November last year. Cumulative sales of the Nano are 39,646 nos., lower by 3% compared to 40,976 nos., till November last year. Cumulative sales of the Indica range are 63,021 nos., lower by 2%. Cumulative sales of the Indigo family are 44,683 nos., lower by 23%. Cumulative sales of the Sumo/Safari/ Aria range are 30,959 nos., higher by 21%.
Tata Motors Exports Sales Report For November 2011
The company’s sales from exports at 4,349 vehicles in November 2011 are higher by 3% compared to 4,203 vehicles in November last year. The cumulative sales from exports for the fiscal at 39,598 nos., are higher by 7% over 36,851 nos., in the same period last year.
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