Tata Motors has launched an initiative called Tata Motors Full Throttle. The aim of this initiative is to ensure more participation of Tata Motors in motor sports activities. As a part of the Full Throttle Program, a team of Tata Motors in the upcoming Desert Storm 2011 Rally in Ahmedabad on 22 Feb 2011 with two Tata Safari SUVs and two Tata Xenon XTs.
Mr. R. Ramakrishnan, Vice President, Commercial – Passenger Car Business Unit quoted”:
“With best in class technologies in our product range, we will now be able to showcase these technologies through Tata Motors Full Throttle. The platform will help the company in organizing and synergizing all efforts and activities in the area of motorsports including development and testing,”
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