Tata Motors intends to expand its horizons beyond the country’s borders. The company is in the process of holding trials of its electric vehicles (EVs) in select markets abroad. There’s a high possibility of launching the electric cars in these countries in case of successful trials. The latest revelation comes straight from Shailesh Chandra, Tata Motors’ Managing Director.
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Tata to Launch EV-Only Dealerships in India
These tests are still in their early stages, and the company is closely monitoring the performance of its EVs. Depending on the outcomes, Tata may need to make adjustments to its products before finalizing its market entry strategy. Chandra explained, “It is about which markets I should be in, with what products and with what kind of distribution strategy. We are assessing some markets, running our cars, discussing with business partners.” While specific details about these potential export markets remain under wraps, Chandra indicated that more clarity on Tata Motors’ global expansion plans would likely emerge next year. In addition to exploring international markets, Tata Motors is gearing up for further expansion within India.
The company plans to establish new car dealerships exclusively dedicated to EVs in select Indian cities. This move aligns with the increasing demand for electric vehicles in India and Tata’s plans to introduce a series of new electric models. Globally, electric vehicle sales have been on the rise, driven by stricter emissions regulations compelling automakers to invest more in electric car production. While Tesla maintains a dominant position in the electric vehicle market, Chinese manufacturers like BYD are gaining ground with the establishment of new factories and aggressive export strategies.
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Tata Motors Enjoys 80% Share in Electric Car Market
Tata Motors, already offering three electric vehicle models, recently unveiled its fourth electric car in New Delhi – a revamped version of its Nexon electric SUV. With a starting price of approx R 15 lakh, the new Nexon EV boasts an impressive range of 465 kilometers (289 miles) on a single charge. Tata Motors currently holds more than 80% of India’s electric car market share, though it faces competition from other players like MG Motor and Mahindra & Mahindra. Tesla is also eyeing the Indian market and is engaged in discussions with the government regarding plans to manufacture a $24,000 electric car locally.
While electric vehicle sales in India accounted for about 2% of the total car sales last fiscal year, the Indian government aims to increase this share to 30% by 2030. Tata Motors is committed to playing a significant role in achieving this goal, with plans to have 10 electric cars in its portfolio within the next 3-4 years. The company aims for EVs to comprise 25% of its total car sales by 2025. Tata’s growing sales and the new Nexon EV have prompted the company’s decision to launch exclusive EV dealerships, though it will be a gradual rollout rather than a nationwide expansion. Tata will carefully assess the implications of standalone outlets versus selling EVs through its existing network of dealerships.With demand on the rise and plans for expansion in full swing, Tata Motors looks all set to make a significant impact on India’s electric vehicle landscape.
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