The Tata Harrier currently stands as the flagship SUV for the homegrown automaker retailing in-between the price range of INR 12.69 lakh to INR 16.25 lakh.
The recently launched Tata Harrier is off to a good start. The premium compact SUV from the homegrown automaker, within just 2 months of its launch, has garnered more than 10K bookings. This SUV sold a total of 422 units in January 2019 and more than 1,400 units during the month of February 2019. Bookings for this vehicle had commenced back in October 2018. Due to this demand, the current waiting period for the Harrier stands close to 4 months.
Tata Motors Managing Director Guenter Butschek told ET “We have more than 10,000 pending orders, which is extremely strong. Could we have done better? sure. I would have loved to. From my own expectations of delivering exceptional quality, we did not meet expectations, but we were good so far and improving every day. We are booked for the next four months and I think that is a good show,”
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Though the bookings for the Tata Harrier commenced back in October 2018, the automaker was not able to despatch more than 2,000 units of the same to its dealerships. The reason cited for this was quality issues related to the product. The said issues were quite minor and addressed at the dealer level. Butschek added that there was not wrong with the product, the reason for the delay was that the new product introduction process was put in place to ensure better quality.
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The Tata Harrier is currently powered by a 2.0-litre, 4-cylinder diesel engine. This engine is capable of churning out 140 BHP of power along with 350 Nm of peak torque. This engine is mated to a 6-speed manual transmission. At the moment, the Harrier does not offer an automatic option. The carmaker has confirmed that the same in on the way and is likely to reach dealerships by the end of this year.
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