Amongst the falling sales of Indian auto Industry in general, the premium car segment seems to have been impacted the least compared to the entry level car segment which is badly hit. In strong sales report posted by Skoda Auto India, there is a significant growth of 98% for July ’11 over the same period last year. Skoda Auto India’s total sales for July’11 stood at 2412 units against 1222 units for July ’10.
Skoda is emerging as a strong global automobile player in its segments and will introduce two more models this year including the much anticipated Skoda Laura RS and the entry level sedan.
Mr. Thomas Kuehl, Board Member, Sales and Marketing, Skoda Auto India said, “Despite tough market conditions, we have managed to record a healthy growth rate. Our emphasis on quality and superior
technology helps create a distinct identity for our products. With our continued focus on customer experience, dealership network and improved after-sales experience, we are sure to maintain a healthy growth rate going forward.”
Skoda is working on their dealership network and after-sales service to enhance customer experience while reaching out to a larger section of customers across the country. The company currently has 81 showrooms across India.
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