Famous rapper Badshah becomes an investor in India’s leading automobile marketplace, Droom. Droom operates as an online automotive marketplace propelled by AI and data science. Offering a wide array of AI-powered marketplaces, products, and services, it has catered to more than 1.5 million customers, facilitating vehicle purchases, sales, and financing. Its marketplace boasts over 250,000 vehicles available online across 1,174 cities. Let us take a look at the details of this latest investment deal which unites the reach of Badshah with the services of Droom.
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Rapper Badshah is an Investor in Droom
Badshah has taken a long-term view of the company and industry. Hence, instead of becoming a brand ambassador and just being a part of the advertisement campaigns, he decided to invest in the company. Badshah, an icon known for setting trends in the music and entertainment realm, contributes his significant social media sway and urban charm to the collaboration. His commitment to Droom’s mission of modernizing the vehicle buying and selling experience ensures a compelling and genuine rapport with younger consumers.
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The details of how much he invested and how much equity he got in return are not clear yet. On this occasion, Badshah said, “I’ve always been passionate about automobiles, and Droom’s innovative approach to solving common issues in the automobile market, like trust, selection, and pricing, truly resonates with me. I’m thrilled to be part of this transformative journey.” On the other hand, Sandeep Aggarwal, Founder and CEO of Droom commented, “Having Badshah join team Droom is a significant milestone for us. His powerful voice and influence will greatly assist in spreading our vision of revolutionizing how automobiles are bought and sold. Together, we’re poised to reshape the future of automotive commerce.”
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Author’s Note
This is an interesting collaboration in the world of the automobile industry. We know that big car companies often hire movie actors or cricketers to promote their brands and reach the masses. However, this might be the first time an automobile player included a rapper in its business operations. That is a testament to the reach Badshah commands in our country. This is particularly true for the younger demographics. They are more likely to utilize the digital services of a brand like Droom. Let us see how things pan out going forward and what impact this collaboration creates on the business of Droom.
