Little more than a month after the body shell of the production-spec Tata Curvv was snapped at the Jeep facility, a heavily camouflaged test-mule of the coupe-SUV has been caught on test. Following the release of pretty huge updates for the Nexon, Harrier, and Safari, Tata Motors is now working on the development of the all-new coupe-SUV. The latest sighting from the Mumbai-Bengaluru highway gives us a look at the silhouette of the SUV.
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Tata Curvv to Look Nothing Like Anything in the Segment
The upcoming Tata Curvv’s production version will preserve the striking sloping rear roofline seen in the concept. This firmly establishes its identity as the first coupe-SUV in the market. So far, India has seen the availability of this body-form in the luxury segment in models like the BMW X6 and Mercedes GLE Coupe. Up front, the production Curvv could look a fair bit like the latest Nexon, which, in turn, takes inspiration from the Curvv concept. Also, from the looks of it, the said test mule rides on 17-inch alloy wheels.
The sighting at the Jeep production facility (spy media removed on carmaker’s request) revealed that the Tata Curvv would have a full panoramic sunroof. So far, we have not seen any visuals of the interior of the upcoming SUV. We feel the production version would mimic the aesthetics of the concept to a large extent. With the sloping roofline and rather futuristic styling, the Curvv would feel like a breath of fresh air in the crowded compact SUV segment. Rivals in this segment will include the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Toyota Hyryder, MG Astor, VW Taigun, Skoda Kushaq, and Honda Elevate.
Specifications
The Tata Curvv will likely come with a diverse range of powertrain options. These include petrol, diesel, and electric powerplants. The petrol model could house a new 1.5-liter turbocharged engine, producing 125 hp and 250 Nm of power and torque. The diesel version is likely to adopt the proven 1.5-liter turbo diesel engine from the Nexon, delivering 115 hp and 260 Nm. Both manual and automatic transmission choices will be available for these versions. Although details about the electric powertrain are currently sparse, with a launch planned for the first quarter of 2024, more information is expected as the date nears, promising a bright future for the Indian automotive giant.
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What We Think
The mid-size SUV segment in India is fiercely competitive, featuring offerings from major automakers. Launching a new product in this category presents a significant challenge. However, Tata Motors, understanding customer preferences, can leverage the advantage of being the latest entrant. Armed with insights into sought-after features such as a panoramic sunroof and the ideal price point, Tata can position the Curvv pretty strategically.
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