Nissan Micra, is a small car produced by the Japanese car maker Nissan in India. Today, the 16 June 2011 have register a milestone for the manufacturing of Nisan Micra as Nisan have rolled out the 100,000th Micra from the Renault Nissan Alliance plant in Oragadam near Chennai.
Nissan India exports its small car Nissan Micra to more than 100 European countries which includes Africa and Middle East. Nisan has rolled out two variants RHD and LHD in diesel, “Pure Drive” and petrol avatars.
Nissan will be introducing V-Platform sedan sold by the name Nissan Sunny in Japan and Versa in USA, this year and the NV200 MPV in 2012 to stand in competition with Volkswagen. Micra have created its place in the Indian market and have sold about 15000 Micras in India, which is not a large number compared to other cars of same segment.
Nissan has registered its presence with Micra, Nissan X-TRAIL lifestyle SUV, Nissan Teana Sedan and Nissan 370Z sports car in India. Nissan have big future plans which includes 85% coverage of the Indian market with the expansion of dealers from 35 to over 100.
Gilles Normand, Nissan Corporate Vice President for Africa, the Middle East and India, commented:
I would like to congratulate everyone associated with the Chennai plant on reaching what will be the first of any production milestones. The plant, which provides us with a skilled and localized production base, is a key art of our strategy for profitable and sustainable growth within India, and Micra’s success is only the first step in realizing our potential within this market. Chennai is also crucial in terms of manufacturing high-volume, high-quality products for export to many world markets. With the continued strong support of the Tamil Nadu government, I hope that the facility will develop into one of Nissan’s most important production hubs.
Managing Director and CEO of the Chennai Plant, Kou Kimura, added:
I am very proud of the effort that our Chennai staff, supported by our suppliers, have made to produce 100,000 Micras in such a short period of time. Today’s announcement not only reflects Micra’s popularity – both domestically and within export markets – but also Nissan’s long-term commitment to India.
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