Ever since the launch of the affordable compact SUV from Nissan in December last year, the fortunes of the carmaker have changed drastically. Whereas earlier, it used to struggle to get even a minute market share, now the Magnite has propelled Nissan to be an important player in the Indian automobile industry. This is a perfect example of how one product can turn around the fate of the entire company if the product satisfies the needs of the customers. Nissan had been in our market for a long time understand what the Indian customers want from their vehicles. When the time was right, it exercised that knowledge and came up with an SUV that gelled up well with our sensibilities. The result is evident. Nissan is struggling to cope up with the demand. Let us look in detail at the situation that the carmaker currently finds itself in.
Also read: Nissan Magnite vs Renault Kiger – Engines, Prices, Specs and Features comparison!
Nissan Magnite – Sales Figures and Production Stats
The Nissan Magnite has been working the manufacturing facility to the full potential. Starting from December 2020, almost all the sales of Nissan have come from just the Magnite. The Nissan Kicks and GT-R are not driving the sales figures significantly. In the month of February 2021, Nissan managed to sell around 3,000 units of the Magnite in our market. This trend continued the next month as well with around the same 3,000 units being sold in March as well. This indicates a steady growth trend for the OEM. Currently, the manufacturing facility of Nissan is running at its full potential with around 2,800 units. Nissan is planning to increase this number to meet the demands of the customers. This will eventually bring down the waiting time for the Magnite, which is upto 8 months in some cities. Also, another factor hampering the potential production of automobiles, in general, is the shortage of semiconductors across the globe. Almost all the car manufacturers are suffering from this issue and it is likely to continue even more with the conditions getting even worse day by day due to the pandemic.
Also read: Nissan Magnite vs Kia Sonet – Engines, Prices, Specs and Features comparison!
Nissan Magnite – Price Hike
The Magnite has already seen a price hike multiple times now to offset the increased input costs at the beginning of each year. Still, it remains one of the most affordable compact SUVs in the country by a mile. In fact, its cousin, the Renault Kiger is the only one that undercuts it marginally. Currently, the Nissan Magnite ranges from Rs 5.59 lakh to Rs 9.90 lakh, ex-showroom. It offers a wide range of features and engine-gearbox combinations at this price point. Also, there is an additional tech package worth Rs 30,000 for people looking for even more features.
Also read: Nissan Magnite vs Tata Nexon – Engines, Prices, Features and Specs Comparison!
Nissan Magnite – Engines and Rivals
Nissan Magnite is powered by 3-Cylinder 1L Petrol and a bit more powerful Turbo-Petrol Engines making 71 bhp/96 Nm and 99 bhp/160 Nm respectively. Now, Magnite having a Kerb weight of a mere 1039 kg is able to draw a lot of performance from these engines. The rivals list of the Nissan Magnite is a rather long one with the compact SUV segment, being the most popular segment in the country these days. The list includes the likes of Hyundai Venue, Kia Sonet, Tata Nexon, Maruti Suzuki Vitara Brezza, Mahindra XUV300, Renault Kiger and more.
Also read: Nissan Magnite vs Hyundai Venue – Prices, Engines, Specs and Features Comparison!
