Recently, Royal Enfield launched an all-new 2023 Bullet 350 in India. Now, the company has released a new TVC celebrating the legacy of Royal Enfield Bullet 350.
Royal Enfield Bullet 350 is one of the most beloved ikes among Indian customers. It has been part of the Indian culture since 1969. Now, the company has launched a new TVC that celebrates the bike’s legacy in different cultures of India. It accompanies the launch of the recent launch of an updated 2023 Bullet 350 in the Indian market. The new TV commercial is available on Royal Enfield‘s official YouTube channel with the tagline – “Bullet Meri Jaan”. Let’s take a closer look.
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Soundtrack from Divine
As you can see in the above video, the all-new Royal Enfield Bullet 350 is the star of the show. It is shown as being lovingly handcrafted. Next, the popular bike is shown with people from different regions of India. This includes Pehelwaans, a Punjabi family, a South Indian family, a Royal family member, and more. The final shot also shows the iconic golden lines on the tank. There is also a shot of Bullet 350 with two guards. The ad is accompanied by the Indian rapper Divine’s song, Baazigar.
The ad also includes people reminiscing about the legacy. Several highlights include a female performing Kalaripayattu, a Royal family playing Polo, people doing Kushti, stunts in Death Well, and more. The new TVC also highlights the Army Service Corps (ASC) Tornadoes. It shows the Indian squad performing some breathtaking stunts on Royal Enfield Bullets. There is also a shot of the Bullet 350 of Om Banna in Rajasthan. It is believed that Om Banna’s soul is in the Bullet. People now seek blessings from the bike.
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2023 Royal Enfield Bullet 350 Specs
The all-new motorcycle is powered by the company’s J-Series engine (349cc BS6) that offers 20.2 bhp of peak power and 27 Nm of max torque. It comes in three variants – Military, Standard, and Black Gold. The 2023 Royal Enfield Bullet 350 comes with a starting price of Rs 1.73 lakh for the Military model. While the Standard variant is priced at Rs 1.97 lakh, the Black Gold variant comes at Rs 2.16 lakh.
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