Ford quit manufacturing cars in India in September 2021, and the fans have been distraught ever since.
Ford has launched the latest-gen Endeavour (Everest) in Nepal. Endeavour was one of the most successful 7-seat SUVs in our market. Its impeccable build quality, imposing road presence, and impressive off-roading capabilities made it a popular choice in the segment. However, in 2021, Ford declared over US$2 billion in losses in India, following which it quit our market. But the fans are missing the American carmaker, especially since the latest-gen model has been launched in many parts of the world including Nepal.
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Ford Endeavour Launched in Nepal
Ford announced, “Ford Nepal recently hosted a highly successful event on 28th March 2023 to introduce the Next-Gen Ford Everest to the Nepalese market. The event was graced by the presence of US Ambassador to Nepal, Honorable Dean R. Thompson, as well as delegates from the American Chamber of Commerce and US Embassy, honorary consul and consul general, and a host of esteemed guests.” This is the latest model, which has seen mad popularity in many South-East Asian markets ever since its launch last year.
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There were many rumors surrounding the launch of the new-gen model in the Indian market somehow as well, via the CBU route. Ford has not officially exited the market and continues to operate as a niche player selling imported models of iconic products like the Mustang. It was thought that this is the strategy they would adopt with their new global models in our market as well. However, until now, nothing concrete has surfaced. Also, the import taxes would put it beyond the reach of most buyers.
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Specs
The Nepalese model comes powered by a 2.0-liter EcoBlue bi-turbo diesel engine with a variable geometry turbocharger that generates a massive 210 PS and 500 Nm of peak power and torque. The transmission duties are carried by a 10-speed automatic gearbox optimized for power and efficiency. Being a hardcore off-roading SUV, it has a dedicated 4×4 configuration with driver modes, its ground clearance is 220 mm, and its water wading capacity is 800 mm with an 80-liter fuel tank. Its starting price is Rs 2.40 Crore (Nepalese currency), equivalent to Rs 1.50 Crore INR.
