Tata Motors is at the forefront of bringing electric cars to the Indian market. Now, the company’s EV journey has been captured in a Nat Geo documentary.
There has been a growing demand for electric cars and scooters in the Indian market. The EV market has significantly expanded in a short amount of time. While many companies have introduced EVs in the Indian market, Tata Motors is at the forefront of India’s EV Revolution. It currently offers multiple cars in varied segments. Trust in the company has pushed many Indians into getting a Tata EV. Now, Now, the company’s EV journey has been captured in a Nat Geo documentary.
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Highlights Tata Motors’ Role in Overcoming Challenges with EV Tech
National Geographic is known for capturing unique stories across the world. The science-focussed magazine has been capturing nature stories and stories that affect nature. Currently, electric cars are seen as the immediate solution to avoid ever-increasing fossil fuel consumption worldwide. Now, the National Geographic channel plans to premiere a new documentary on the journey of EVs in India and Tata Motors’ role in overcoming challenges that come with EV technology.
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The new documentary film is called ‘Go.ev’. It will premiere on National Geographic Channel on April 09, 2023, at 7.00 PM. Nat Geo claims that the new film delves deep into Tata Motors’s mission and how it addressed the perception-driven challenges when it comes to EV technology. The film showcases how Tata Motors successfully identified the Indian customers’ uncertainties related to purchasing an EV. It also highlights the company’s approach to addressing these concerns.
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While Tata EVs are very popular now, achieving this goal in a country like India took a lot of effort. Indian customers are not the quickest to adopt new technology. Despite this, the EV sector is growing in the conservative market. The NatGeo film highlights the designers and engineers behind Tata EVs. It shows the tremendous effort it takes to build cost-effective, impactful solutions and charging infrastructure. The team also had to struggle to address the range of anxiety among Indian consumers.
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Additionally, the ‘Go.ev’ documentary reveals that Tata Motors plans to launch 10 EV models by 2025. The company aims to ensure health & wellness in all its future cars. In addition to trustworthy EV mechanics, the company is known for cars with the strong build quality and safety features. Currently, four Tata EVs are available for purchase. This includes the Tata Tiago EV, Tata Tigor EV, and Tata Nexon EV Max. The price ranges from Rs 8.69 Lakh to Rs 18.99 Lakh. The new Tata Nexon EV will arrive in the coming months.
