The Windsor EV has created excitement in the market with MG’s innovative pricing strategy which allows buyers to purchase the vehicle and battery separately
The MG Windsor EV bookings are now underway at a token amount of Rs 11,000. The electric crossover was launched last month with the industry-first BaaS. It refers to Battery-as-a-Service. In this method, the buyers can pay only for the car upfront and rent the battery at Rs 3.5 per km. Depending on the usage, owners can pay monthly rentals to MG. The aim is to reduce the financial burden at the time of the purchase since cost is the single biggest hurdle in mass EV adoption. Having said that, if budget is not an issue, you can buy the vehicle with a battery straightaway as well.
MG Windsor EV Bookings Open
The bookings are open now and the deliveries are slated to commence starting October 12, 2024. For bookings, potential customers can either visit their nearest MG dealerships or use the MG India website. The prices with the battery range from Rs 13.50 lakh to Rs 15.50 lakh, ex-showroom. On the other hand, if you wish to utilize the BaaS route, the costs are between Rs 9.99 lakh to Rs 11.99 lakh, ex-showroom. Additionally, you will need to pay Rs 3.5 per km every month. There are other battery rental programs as well. Hence, you can choose a plan that suits your applications and the needs.
| Variant | Ex-Showroom Price (in INR) | BAAS Program* | |
| Upfront Price (in INR) | Battery Rental (Rs/km) | ||
| Excite | 13,49,800 | 9,99,000 | 3.50 |
| Exclusive | 14,49,800 | 10,99,000 | 3.50 |
| Essence | 15,49,800 | 11,99,000 | 3.50 |
MG Windsor EV – Specs & Features
The MG Windsor EV comes with an IP67-certified 38 kWh battery pack with LFP chemistry and Prismatic Cell Structure which powers the electric motor to drive the front wheels. The power and torque are 136 PS and 200 Nm, respectively. MG claims a range of 332 km on a single charge. With an efficient Battery Management System (BMS), the performance of the battery is optimised even during extreme weather conditions. Buyers also get the MG e-Shield Package which offers 3 years of unlimited warranty, 3 years of RSA and 3 years of Labour-free maintenance services. Using the eHUB application, buyers even get 1 year of free public charging. That makes the entire deal so much sweeter.
| Specs | MG Windsor EV |
| Battery | 38 kWh |
| Range | 332 km |
| Power / Torque | 136 PS / 200 Nm |
| 50 kW DC Fast Charging | 0-80% in 55 mins |
| Boot Capacity | 604-litre |
The MG Windsor EV is a feature-laden EV with loads of modern-day amenities. The main highlights include:
- 15.6-inch Touchscreen Infotainment Display
- Rear AC Vents
- Powered Seats
- Rear Armrest with Cup Holders
- Digital Bluetooth Key with Key Sharing
- MG iSmart Connected Car Tech with 80+ Features and 100 AI-based Voice Controls
- 256-Colour LED Ambient Lighting
- 9-Speaker Audio System Powered by Infinity
- PM2.5 Air Filter
- Soft-Touch Materials
- 135° Reclining Rear Seats (Aero Lounge Seats)
- Front Seats Ventilation
- Infinity View Glass Roof
- OTT Platforms
- Advanced Voice Commands in 6 Languages
- Home-2-Car Connectivity
- Wireless Charging
- 8.8-inch Digital Instrument Cluster
- 604-litre Boot Space
- 6 Airbags
- 35+ Safety Feature
Let us keep an eye out for how well the customers embrace the new EV with a creative pricing strategy!
Also Read: MG Windsor EV Test Drive Review – Winds of Change
