In order to bring more customers to the showrooms, MG has come up with a rather unique strategy
JSW MG Motor India has launched the ‘Midnight Carnival’ campaign for the Hector, where 20 lucky winners will get a chance to go to London. Hector is a mid-size SUV which is available in 5-seat and 7-seat arrangements. In the last few years, the competition in this segment has gone up significantly. As a result, carmakers are resorting to innovative methods to spur demand and attract new buyers. That is exactly what this latest initiative from MG is all about. Here are the details.
MG Launches ‘Midnight Carnival’ for Hector Buyers
According to the official press release, 20 lucky MG Hector buyers stand a chance to win a dream trip to London along with exclusive benefits worth up to Rs 4 lakh. As a part of this campaign, the customers are invited to visit showrooms until midnight every weekend for a limited time. This is aimed at getting more customers to the showroom floors to boost sales. Furthermore, during this program, there are also tons of value-driven offers designed to enhance the car-buying experience.
For instance, the new Hector buyers can avail of an extended warranty of 2 years / 1 lakh km. This is in addition to the standard 3-year warranty, along with 2 extra years of Roadside Assistance. This ensures a stress-free ownership of up to 5 years. This is something car buyers will truly appreciate. Moreover, the campaign even offers 50% RTO cost benefits and access to MG Accessories for currently registered Hector cars. Clearly, the brand is trying to entice and please existing, as well as future customers, with all these value additions to the overall experience.
On this occasion, Rakesh Sen, Head of Sales, JSW MG Motor India, said, “The MG Hector has always been the model of choice for SUV lovers in India, and our Midnight Carnival is a unique celebration of that legacy. By combining irresistible offers with memorable experiences, we’re creating opportunities for both our current and future customers to be part of something truly special.”
Also Read: New MG Hector Snowstorm Detailed in Walkthrough Video
