MG Windsor has been immensely successful for the JSW-owned British car marque in India due to its unique BaaS aspect
In the latest development, there were 101 units of the MG Windsor EV delivered in a single day in Chennai. Windsor has created a lot of buzz around the industry-first Baas (Battery-as-a-Service) concept. This aims to reduce the high initial costs of purchasing electric cars. It allows buyers to pay for the vehicle alone in the beginning and rent the battery. A monthly fee is paid by the owners depending on the usage. Hence, it makes a lot of sense to reduce the financial burden on the customers. Let us take a look at the details of this case here.
101 MG Windsor EVs Delivered in a Single Day
The MG Windsor EV is all the rage at the moment. It achieved an impressive feat of being the best-selling EV in October 2024. Note that this was its first month of delivery. The company sold 3,116 units of the electric crossover. This marks a remarkable 30% portion of total Passenger Electric Car sales in October. Prior to that, it also became the first passenger EV in the country to bag 15,176 bookings within the first 24 hours. An event was organized to celebrate this occasion where 101 EVs were prepared for a mass delivery process. We have seen some car marques adopt such practices in the past.
MG Windsor EV
MG understands the love people have for modern tech in their cars. That is the reason why it offers all the bells and whistles in the Windsor as well. Some of the most prominent features include:
- 8.8-inch Digital Instrument Cluster
- 15.6-inch Touchscreen Infotainment Display
- Soft-Touch Materials
- MG iSmart Connected Car Tech with 80+ Features and 100 AI-based Voice Controls
- 135° Reclining Rear Seats (Aero Lounge Seats)
- Front Seats Ventilation
- Infinity View Glass Roof
- 9-Speaker Audio System Powered by Infinity
- PM2.5 Air Filter
- Rear AC Vents
- 256-Colour LED Ambient Lighting
- Powered Seats
- Rear Armrest with Cup Holders
- Digital Bluetooth Key with Key Sharing
- OTT Platforms
- Advanced Voice Commands in 6 Languages
- Home-2-Car Connectivity
- Wireless Charging
- 604-litre Boot Space
- 6 Airbags
- 35+ Safety Features
It draws power from an IP67-certified 38 kWh battery pack with LFP chemistry and Prismatic Cell Structure to make 136 PS and 200 Nm of maximum power and torque. MG claims a range of 332 km on a single charge. With a 50 kW DC fast charger, it takes 55 minutes to juice up the battery from 0 to 80%. However, the biggest talking point of the EV is its Rs 3.5 per km battery rental. Owners will need to pay the rent to MG at the end of each year depending on the usage. Note that there are many packages which you can opt for depending on the requirements of usage. Also, MG offers a lifetime warranty on the battery. The prices range from Rs 9.99 lakh to Rs 11.99 lakh without battery and Rs 13.50 lakh to Rs 15.50 lakh, ex-showroom, with battery.
Also Read: Explained – MG Windsor’s Industry-First Purchase Model
