On 20th February 2012, Mercedes Benz opened its first ever dealership in Indore city of Madhya Pradesh, the same dealership also happens to be the largest luxury car dealership in the entire state of MP. The dealership is spread over 20,000 square feet in area and had been opened with an investment of Rs. 5 Crore. The dealership showcases complete range of Mercedes Benz cars in India along with special accessories zone, customer lounge with Mercedes Café for a pleasant customer experience. The new dealership in Madhya Pradesh called Benchmark Cars Indore is located at Devas Naka, Indore. This new 3S(Sales, Services & Spares) dealership was inaugurated by Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Mr. Sanjay Thakker, Chairman & Managing Director, Benchmark Cars Indore.
image – Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India with the E-Cabriolet at the Benchmark Cars showroom in Indore
Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India commented:
“With the inauguration of the new dealership in Indore, we are on track with our ‘Go to the customer’ strategy and are confident of giving our esteemed customers a premium vehicle ownership experience. The inauguration of the new showroom further deepens our com-mitment to the market and also to our discerning customers of Madhya Pradesh”.
image – Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India, with Mr. Sanjay Thakker, Chairman & Managing Director, Benchmark Cars Indore inaugurate the showroom in Indore
The new facility has been created in a manner to offer an exciting ‘Mercedes-Benz experience’ for the customers; this includes a Drive-in valet service, exclusive customer lounge with Cafe Mercedes along with the full range of Mercedes-Benz cars on display. The accessories arena, engaging audio-visual presentations, boutique collection is the highlights of the new facility. To make the process of owning the dream Mercedes-Benz car a smooth and hassle free experience, the dealership will have dedicated services for insurance, car loans and even car-leasing options. Benchmark Cars Indore also has over 20 committed and qualified personnel to cater to sales, after-sales and service and give the customers an enriched vehicle ownership experience.
image – Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India with Mr. Sanjay Thakker, Chairman & Managing Director, Benchmark Cars Indore with the M-Class at the Dealership launch
Equipped with high quality Mercedes-Benz equipment and trained manpower, the workshop has been built at par with the brand’s global benchmark. Benchmark car Indore boasts of a workshop having 11 bays that can service 10 cars per day. The workshop can undertake general repairs and accident jobs, spares; round the clock after sales support and also have a separate driver’s lounge.
Mr. Sanjay Thakker, Chairman & Managing Director, Benchmark Cars Indore:
“With the inauguration of Benchmark Cars Indore, we will be moving closer to the customers who always aspired to own a Mercedes-Benz. In our long standing relationship with Mercedes-Benz, we have always been inspired by the motto of ‘Best or Nothing’ which is the brand philosophy of the company. Benchmark Cars Indore will extend the Mercedes-Benz brand experience to the automobile aficionados of Indore, and make Mercedes-Benz the most preferred luxury brand for customers in the state which has got immense potential for luxury car market.”
With the establishment of the new dealership at Indore, Mercedes-Benz continues to enjoy a network spread across 30 cities with over 60 touch-points across India and retains the distinction of being the leading luxury car manufacturer with the widest and most intensive network of sales and after-sales services in India. The company grew by 30% in the period from Jan-Dec 2011 clocking an impressive 7430 units sale.
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