Maruti Suzuki some months back lost its remarkable small car market share of nearly 50 percent which seems to be getting recovered now through cars like the Maruti Suzuki Alto K10 which recently counted to over 5 Lakh sales figures and now the Maruti Suzuki Ritz.
Earlier the Ritz had also created history by achieving the fastest 50,000 mark and now it surpasses the fastest 100,000 mark. This A-2 segment car is being adored like anything else and considering the current pace with which it is proceeding, the day is not far enough when it would surpass the 5 Lakh K-series engine benchmark.
Mr. Mayank Pareek, Managing Executive Officer (Marketing and Sales), on the occasion said, “We are overwhelmed by the terrific response given by our customers to the Maruti Suzuki Ritz. The Ritz was targeted at our discerning customers who, while valuing the traditional Maruti Suzuki attributes of fuel efficiency, reliability and performance, also desired contemporary looks and attitude in the vehicle. The fastest 1 lakh sales mark is customers’ endorsement to all these attributes Ritz stands for.”
Official Press Release
Maruti Suzuki Ritz becomes the fastest ‘A-2 premium’ car to reach 1-lakh sales mark
~Milestone achieved in record 17 months~
26 October, 2010, New Delhi: Maruti Suzuki Ritz, which had created history by achieving the fastest ever 50,000 sales, added yet another feather in its cap by clocking the fastest ever sales of 100,000 units today in A-2 premium segment. The car which was launched in May 2009 has received an incredible response from the very first day of its launch.
At its launch, the Ritz not only created a flutter in the competitive ‘A-2 premium’ segment, it was immediately hot-listed by the media and industry. Many accolades followed (please see box for details), and the super-car won the Car-of-the-Year in India and abroad, for its path-breaking looks and styling, superior safety features and its ability to balance a dynamic driving experience with a comfortable ride, bold styling and excellent road handling. Ritz delivers superb fuel efficiency of 17.7 kmpl in petrol and 21.1 kmpl in diesel.
The Ritz, developed on the successful Swift platform and positioned at the premium-end of the compact car market, has been specifically designed for India. Maruti Suzuki engineers worked with the Suzuki design team in Japan to co-design the car and carry out India-specific changes such as superior transmission, improved suspension and better ground clearance.
The Ritz was also India’s 1st BS IV complaint car to be launched in the passenger car segment.
The Ritz is available in two power train options: 1.2-litre, four-cylinder K Series petrol engine with maximum power of 85 PS and the highly successful 1.3-litre, DDiS diesel unit that delivers a maximum power of 75 PS. The Ritz comes with Drive-by-wire technology in both petrol and diesel variants. This along with the 32-bit Engine Management System provides faster signal processing and quick response.
“The Ritz reaffirms our commitment to offer world class products to the Indian market. Since a majority of our customers are young who would prefer nothing but the very best in technology and styling, we would continue to feed the market with world class products” added Mr. Pareek.
Maruti Suzuki has also started exporting Ritz to Indonesia.
Exclusive content of the Maruti Suzuki Ritz will be uploaded and visible to all the fans of the Official Maruti Suzuki Ritz Facebook Fan Page. Along with this exclusive content will also be uploaded across all of the Official Maruti Suzuki Ritz Social Fan Groups namely on Twitter, Orkut and YouTube.
So if you’re not already a fan of the Official Maruti Suzuki Ritz Fan Pages across Facebook and all other platforms, hurry up and become one to check out latest developments.
