Maruti Suzuki India has been by far the top-gun in India when it comes to selling cars and the company is the leader in almost every segment in which it’s cars are present. The company has not been able encash in on the fasting heating up SUV segment in the country because of the absence of SUVs from its lineup (Grand Vitara is present in the lineup, but it has not sold a single unit for quite some time). Maruti Suzuki intends on encashing in on the SUV segment in near future and has quite the plans for it as well.
The company intend on launching 4 SUVs over the period of next couple of years (by 2015) and the largest car manufacturer intends to further increase its lead over others. ET Now has reported that the company will launch a crossover version of its C-Segment sedan SX4 next year and the crossover is already present in foreign market. The Maruti XA Alpha concept showcased at the 2012 Auto Expo will also make its way to the production lines in year 2015 so we can expect a launch in late 2014.
But how could they leave behind most lucrative aspect of the SUV segment, The Compact SUV segment. The company is reportedly working on two sub-4 metre SUVs and these will be the ones spearheading the company’s onslaught. One of the two CUVs will be based on the flagship SUV, Grand Vitara while the sibling would be based on the Swift Dzire. We expect the SUV based on the Grand Vitara to be more premium and dearer than the one based on the Dzire.
The Indians have always had a certain affinity for the SUVs but the products on offer have somehow lacked at VFM factor. With the CUV era starting up and companies offering some real good VFM SUVs in the top end segment, the buyers are shifting their focus to the SUVs again. Such is the case that in the 10 months of the fiscal year that have gone buy, the SUV sales have seen an upsurge of about 57 percent. The Compact SUV segment is the fastest growing segment with a host of cars lined up for launch and how could the common man’s brand be left behind in giving the common man the car he would love to own.
Source: ET
