In a rather unprecedented move, Maruti Suzuki has come up with a referral programme to boost the popularity of the Jimny. Basically, the carmaker has approached the Jimny owners to refer more buyers, in lieu of which they are being given Rs 10,000 for every conversion. It is noteworthy that the country’s largest carmaker has been using all tricks in the book to boost the popularity of the off-roader.
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Maruti Jimny Referral Programme
Maruti Suzuki seems to be informing the Jimny owners about the referral programme through email. A copy of this mail that we have with us reads: As you all know that MSIL had introduced the New Jimny last year, its success is of utmost importance. Furthermore, in order to encourage accelerated sales, a special Customer Referral Scheme will be provided to all customers of Jimny who refers a new customer of Jimny. As a part of the program, all existing Jimny customers will be rewarded with Rs 10,000 upon conversion of referral Jimny enquiries to retail as per below mentioned details.
- Scheme Period: Net Retail DMS from 1st March 2024 to 31st May 2024 (Both Days Inclusive), to be backed by 64 VB complied MI in between 1st Mar 2024 to 10th Apr 2024 (Both Days Inclusive).
- Enquire Source: References
- Applicable Models: Jimny (All Variants)
| Model | Variant | Offer Value |
| Jimny | All Variants | Rs 10,000 |
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Huge Year-End Offers a Part of Stock Clearance Exercise
You would remember how Maruti Suzuki rolled out huge discounts on the Jimny in 2023-end. The year-end offers were to help the off-roader gain sales momentum, thereby enabling dealerships to clear existing stocks. The offer included a generous Rs 2 lakh cash discounts on Zeta variant and Rs 1 lakh on Alpha version. Moreover, customers were even given complimentary ‘Thunder Edition’ accessories kit. But these schemes weren’t a permanent feature.
However, our dealership-level sources inform us that the Jimny is currently available with benefits worth Rs 1.5 lakh. It looks like only time would tell if these offers, along with the referral bonus, would help the carmaker boost the popularity of the made-for-India 5-door Jimny.
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