The decline in sales for the Maruti Suzuki Ciaz can be attributed to the fact that the segment of mid-size sedans has observed a drastic decline recently.
For the month of January 2019, Maruti Suzuki’s mid-size sedan Ciaz observed a drastic drop in its sales figures. The recently updated Nexa product clocked just 2,924 units last month in 2019 in comparison to its performance in January 2018 which stood at 5,062 units.
These figures indicate a decline of 42%. The decline in sales comes despite the fact that the Ciaz received a mid-life update last year where it came with a new design and improved equipment and safety kit.
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The Maruti Suzuki Ciaz has been at the top of the mid-size sedan segment in India. Here it competes with the likes of Honda City, Hyundai Verna along with Volkswagen Vento, Skoda Rapid and the Toyota Yaris. The overall sales for Maruti Suzuki for the month of January 2019 stood at 142,150 units in the domestic market.
For the same month last year, the automaker clocked a monthly domestic sales figure of 140,600 units. This accounts for a 1.1% increase in sales, which is quite marginal for the country’s leading automobile manufacturer.
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Despite the drastic fall in sales for the Maruti Suzuki Ciaz, the reason why the overall sales remains almost flat for the automaker and not decline considerably was due to the enthusiastic response for its offering in the utility vehicle segment.
Maruti Suzuki’s current portfolio in the utility vehicle segment includes the likes of Vitara Brezza, S-Cross, Ertiga and the Gypsy. Cumulatively, Maruti Suzuki sold a total of 22,430 units in this segment during January 2019 in comparison to 20,693 units during the same month last year. This accounts for an 8.4% increase in sales.
The Maruti Suzuki Ciaz recently received its mid-life facelift in which one of the major talking ponts was the introduction of an all-new 1.5-litre petrol engine. Soon, the Indo-Japanese automaker has plans to introduce an all-new, in-house developed diesel engine for the Ciaz as well.
