Maruti has launched the widely anticipated Jimny off-roading 4×4 SUV in the 5-door guise at an attractive starting price of Rs 12.74 lakh, ex-showroom, undercutting the mighty Mahindra Thar by over Rs 1.7 lakh in the top trim.
Maruti Jimny has been launched at an asking price that is Rs 1.73 lakh cheaper than the segment leader, Mahindra Thar. The media drive of the Jimny occurred a few days ago and the price was touted as the deciding factor for the success of the lightweight off-roading SUV. With these attractive introductory prices, it looks like Maruti Suzuki India Limited (MSIL) has another winner on its hands. Note that the largest carmaker in the country had already received over 30,000 bookings for the Jimny even before these prices were announced.
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Maruti Jimny and Mahindra Thar – Price Comparison
As stated before, the Jimny starts at Rs 12.74 lakh and goes all the way up to Rs 15.05 lakh, ex-showroom. There are 6 variants on offer – Zeta and Alpha, each with MT, AT and dual tone roof. On the other hand, the Mahindra Thar, in the 4×4 guise retails for Rs 13.87 lakh for the base trim and Rs 16.78 lakh, ex-showroom for the top variant. This is for the 4×4 version even though the RWD variant starts at Rs 10.54 lakh, ex-showroom. This will certainly make things interesting for the consumers who were willing to go for the Jimny even before knowing the price.
| Price Comparison | Maruti Jimny 4×4 | Mahindra Thar 4×4 |
| Base Trim | Rs 12.74 lakh | Rs 13.87 lakh |
| Top Trim | Rs 15.05 lakh | Rs 16.78 lakh |
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Specs
Maruti Jimny comes powered by a 1.5-litre K15B naturally aspirated petrol engine that makes 103 hp and 134 Nm of peak power and torque. This engine is mated to a 5-speed manual and 4-speed automatic transmission. There is a dedicated ALLGRIP PRO 4×4 technology with a low-range transfer case and locking differential. The ground clearance is a decent 210 mm and the fuel economy ranges from 16.39 km/l (AT) to 16.94 km/l (MT). The approach, break-over and departure angles are 36°, 24° and 47° respectively. There are 7 colours to choose from in addition to official off-roading accessories.
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At the launch ceremony, Mr. Hisashi Takeuchi, MD & CEO at Maruti Suzuki India Limited said, “We are privileged to introduce the legendary Jimny, a symbol of adventure, into the Indian market. With its timeless design and exceptional off-road capabilities powered by Suzuki’s ALLGRIP PRO (4WD) technology, the Jimny has been breaking stereotypes for over 5 decades since its global debut in 1970. The launch of Jimny (5-door) marks an exhilarating milestone in our SUV portfolio and will play an important role in our goal of becoming the country’s largest SUV maker. We are delighted with the response it has received from both prospective customers and critics alike. We are confident that Jimny will empower customers to explore uncharted territories and power through all obstacles with a #NeverTurnBack attitude.“
What We Think
We were expecting the prices of the Jimny to be in the vicinity of Rs 12 lakh and Maruti has been able to deliver that. India is a price-conscious market and Maruti knows it well. Hence, there are bound to be advantages for Maruti by pricing its hardcore 4×4 SUV this competitively when the closest competitor is priced so high. Moreover, the comparable 5-door version of the Thar is still undergoing testing. Once that is launched, this gap could increase further. Hence, people on a tight budget will flock toward buying the Jimny without giving a second thought.
