Mahindra is taking on the EV market in India with the XUV400 electric SUV which is a derivative of the XUV300 compact SUV.
Mahindra XUV400 is a part of the IPL this season as it becomes the official partner of RCB. Royal Challengers Bangalore is a team led by Virat Kohli, perhaps the best batsman of our generation. He has been a part of RCB since the inception of IPL. However, they have never won the tournament which remains a pain point for its loyal supporters and fans for the longest time. Mahindra has taken the opportunity to get involved with one of the biggest sporting events in the world as the players pose with the XUV400 electric SUV.
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Mahindra XUV400 Partners with RCB for IPL 2023
The official Mahindra XUV400 page on Twitter posted an image of the electric SUV surrounded by IPL players including Virat Kohli. The caption reads, “Get ready to #GoGreen with the All-Electric XUV400 and @RCBTweets. Stay tuned for more.” This is an official announcement that the electric SUV has become an official sponsor of Royal Challengers Bangalore for the IPL 2023. For a sporting event of such magnitude, sponsorship deals like these are a part and parcel of the entire affair.
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Mahindra XUV400
The XUV400 has been introduced by Mahindra in our market to tap into the rapidly growing EV industry that is currently dominated by Tata Motors. While the high-end of the market is receiving quite a few premium luxury EVs, the lower end has been completely taken over by Tata. As a result, Mahindra wants to strike back to gain some market share. To achieve that, the XUV300 has been converted into XUV400 with added length and an electric motor replacing the emissions-emitting IC engine.
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Specs
Mahindra XUV400 comes with a 39.4 kWh IP67-rated LFP battery that powers the electric motor to generate a decent 150 PS and 310 Nm of peak power and torque. This powertrain propels the EV from 0-100 km/h in just 8.3 secs which is seriously quick. The top speed is limited to a handy 150 km/h. It has a range of 456 km on a single charge under ideal conditions. With a 50 kW DC fast charger, it could be charged from 10-80% in just 50 mins. The prices range from Rs 15.99 lakh to Rs 18.99 lakh, ex-showroom.
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Get ready to #GoGreen with the All-Electric XUV4OO and @RCBTweets. Stay tuned for more.#XUV400 #Mahindra #RCB #IPL2023 pic.twitter.com/KK36Nt6lMY
— MahindraXUV400 (@Mahindra_XUV400) April 14, 2023
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