Indian car manufacturer Mahindra and Mahindra has launched Executive Edition of its Mahindra Verito Sedan targeting the customer base which constitutes majorly from corporate India. The company has launched the new and refreshed look of Verito in 2012. The Verito Executive edition has been aggressively priced at Rs 7.75 lakhs, Ex-Showroom, New Delhi. The company has tried to give a premium touch to its limited edition model of Verito Sedan to attract the consumers, with a refreshed interior and exteriors.
The limited edition of Verito will come in exclusive pearl white colour which is the favorite choice among the customers of this segment. The interiors are revamped with Italian Leather seats, Leather wrapped steering wheel and matching door inserts which adds to the luxury of the car.
The Executive Edition of Verito will have the following special features in addition to the standard comfort and convenience features of the Verito:
- Special pearl white colour
- Leather upholstery
- Leather wrapped steering wheel
- Touch screen navigation system
- Integrated Bluetooth audio system
- Alloy wheels
- Body decals
- Executive Badging
- New blue vision headlamps which adds to the style quotient of Verito
Refer to the brochure below for detailed features:
Verito is powered with 1.5-Litre DCi diesel engine and 1.6-Litre MPFI petrol engine which Mahindra has outsourced from Renault. It gives an ARAI certified mileage of 21.03kmpl from its diesel motor under the hood. In 2012 Tata also launched Club Class edition of Manza to vow the customers, it seems like Mahindra & Mahindra is also looking for a similar kind of spell. New Verito clocks around 1000 units and is not performing to company’s expectation, we hope that Executive Edition might improve the things for the Indian manufacturer.
Commenting on the same, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said, “The Verito Executive edition will add a premium and aspiration quotient to the sedan. Together with the proposition of space and mileage which the Verito is already known for, this new edition will provide premium interior and exterior features to our customers.”
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