The Mahindra Bolero has been one of the company’s best selling products finding diverse apoplications in numerous fields and is the most popular pick-up truck in the country.
Mahindra has just rolled out the 15th lakh unit of its Bolero pick-up range from its Kandivali plant in Mumbai. The Bolero range of vehicles has been one of Mahindra’s best selling vehicles because its available in wide range of configurations and has found itself in diverse applications. The pick-up range has been more popular finding good use in the the delivery of agri products, dairy, consumer goods, construction equipment, logistics, fisheries, cash vans and more.
The Mahindra Bolero pick-up range of vehicles include the Bolero Pik-Up, Bolero Maxitruck Plus, Bolero Camper and the Imperio. Mahindra also offers several specialized variants in the Bolero range like the 4WD Pick-ups, CBC Pick-ups, CNG Pick-ups and more. The Bolero SUV has also been one of the most popular people’s carrier in several states in India, particularly the ones with hilly terrain.
Rajan Wadhera, President – Automotive Sector, Mahindra & Mahindra Ltd. said, “This is a proud moment for us as the Bolero pick up range crosses the 15-lakh milestone. We would like to thank our customers for their support which has enabled the brand to grow from strength to strength. This achievement is a testament to our customers’ belief in the brand. Today, Mahindra has the most extensive range in this segment and has set new benchmarks in style, comfort, convenience, technology, and offers best-in-class value and efficiency to our customers.”
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The Mahindra Bolero has been so successful because it offers great value for money and there is virtually no competition for the Bolero, particularly in the commercial segment. Also, the wide range of variants available within the family itself with several engine options, price range and body styles, it has earned itself a great name. Its particularly known for its rugged nature and unbreakable build quality.
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Mahindra has one of the widest sales and service support networks for its customers in the country. The company has also been the leader in the pick-up segment for over two decades now. They were also one of the first brands to make the move towards BS-VI compliant engines and the company aims to bring in better technology and new products into the country.
