Update – The new Mahindra Logo has finally been unveiled in a short video that you see below. The tagline of this video is ‘The SUVs of Tomorrow Are Coming.’ While the new insignia will debut on the XUV700, it will even be found on all other vehicles. In fact, even the video that we have below shows the Thar.
Original Post – Mahindra is planning to launch the new brand logo with the launch of XUV700. All the SUVs from the Indian carmaker will sport the new logo once it is revealed, most likely on August 15. Mahindra is revamping its entire lineup of products in our market. There are a ton of new SUV launches planned in the coming months. It is already an SUV-only automaker and will further diversify its portfolio will new SUVs. The most awaited launch of recent times has to be the XUV700. It is a 7-seater SUV replacing the XUV500. With its launch, it will most likely have the new logo on its face marking the beginning of a new era for the homegrown SUV maker. Later today, a new music video from Shankar Ehsaan Loy will give us a look at the new Mahindra Logo.
Also read: Anand Mahindra calls the XUV700 a “Beast” like never before!
Mahindra To Launch New Logo With XUV700
The current logo is an “M” which originates from one point at the top and makes a curvy M. This “M” emblem is placed inside a circular capsule. This logo is something that we have known for a very long time and looks very familiar now. Although, there was no need to bring the new logo, the intention behind the new logo represents the brand’s future preparations. It wants to completely have an image makeover. This will mark the completion of its transition from an industrial equipment and heavy vehicle-making company to a brand capable of making modern-day vehicles with all the modern elements while keeping the rugged build quality DNA alive.
Also read: First Real-Life Video Of Mahindra XUV700 – Compared With XUV500!
This can also be inferred from its other popular offerings in our market like the all-new Mahindra Thar. It is a lifestyle-offroader that strikes a near-perfect balance between the rugged and hardcore off-roading machine and an SUV with modern features which could be used to commute on daily basis. Another example is the XUV300 which competes in the compact SUV segment. It has a 5-star Global NCAP safety rating which implies its strong and tough built. Additionally, it also comes with a ton of modern and segment-first features implying a customer-friendly thinking.
Also read: 2022 Mahindra Scorpio Continues Testing With Full Camo!
Features
The XUV700 will also follow suit as promised by numerous teasers from Mahindra before the launch. Mahindra has released shorts clips of the kind of features that the XUV700 will come equipped with. This will include a Level 1 ADAS (Advanced Driver Assistance System), Auto Booster Headlamps, Largest Sunroof in the segment, Connected Car Tech with Google Assistant and Alexa, Smart Door Handles, Personalised Safety Alerts in your loved one’s voice, a large dual touchscreen setup for Infotainment System and Instrument Cluster and much more. The expected prices of the upcoming Mahindra XUV700 might range from Rs 16 lakh to Rs 22 lakh, ex-showroom.
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