Yamaha partners with the Deccan Chargers IPL 2011 Cricket team for promotion. Yamaha will be the official team partner with DC involving advertisement and promotion for one year. Yamaha will promote its products and brands using the Team name and Logo. Yamaha’s logo will be displayed on helmets and caps of the players.
Yamaha will get access to the players for two days for promotion events of Yamaha. Commenting on this partnership, National Business Head, Yamaha India Mr. Roy Kurian quoted:
With cricket being the unofficial religion in India, what better way to be associated with the game than the mega event – IPL. Being the most watched sports event besides the Cricket World Cup, IPL serves to be the most lucrative platform for strong branding and reaching out to consumers. Yamaha has a strong presence in the Hyderabad market and being associated with Deccan Chargers will surely be of mutual benefit and productive. We are very enthusiastic about the new deal and look forward to share an effective relationship with the team.
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