India is not the only market that loves Hyundai and we have the proof. Hyundai is the second-largest car manufacturer in the country after Maruti Suzuki. The Indian people adore the Korean auto giant for various reasons. In India, Hyundai has a product in almost all segments. This ensures that there could be no potential customers in any segments that won’t find a car of their liking from house Hyundai. They have studied the Indian sensibilities well and keep offering what the customers demand at extremely affordable price points to compete with the Maruti Suzuki. Hyundai has made the brand accessible to everyone right from the entry-level buyers to 7-seat SUV buyers and everyone in between. As it turns out, Hyundai has the same effect on American customers. Read the details below.
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Everyone Loves Hyundai
According to the latest U.S. Tech Experience Index (TXI) Study, Hyundai was the highest-ranked mass-market brand in 2021. This is an impressive feat considering how many car companies are making use of modern tech and offering tremendous products. To top that list is quite a statement. The study takes into account how efficiently a carmaker introduces new technology into the mass market. More people are exposed to the continuous development in technology at reasonable prices. This includes many modern safety features, ADAS (Advanced Driver Assistance System) features, electric and hybrid powertrains for sustainable futures, digital components and much more. More and more people could make use of such features and tech without having to break the bank for it. That is the most important factor why Hyundai has scored the highest points in this study.
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Hyundai in India
The Korean auto giant started its business in India in the mid-90s. Since then, it has already sold over 9 million (90 lakh) cars in India. Additionally, it has exported over 3 million (30 lakh) cars from India to around 88 countries. This in itself explains the popularity and scale at which Hyundai operates in India. Almost all its products enjoy a healthy market share in their respective segments. Hyundai offers various products in India ranging from Santro, Grand i10 Nios, i20 to Venue, Creta, Alcazar and Tucson. There are also sedans like the Aura, Verna and Elantra. It constitutes around 17-18% market share in the huge Indian market. The results of the study and the market share in India is proof enough to infer that it is not just India that loves Hyundai but many countries across the globe.
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