Hyundai has been much in news for its all new fluidic 2011 Hyundai Verna which is a hit in the sedan segment and now the manufacture is working on finding its way into the rural market. The only and only reason drawing their attention towards the outskirts is the upcoming low cost car, slated for its launch in November.
In May the manufacturer announced of introducing this cheap small car ,targeted at Maruti Alto and others from the below Rs. 3 Lakh segment. Codenamed as Hyundai HA, the car is meant for buyers which find it cheap enough and still loaded with a couple of goodies. The major is considering that rural areas will earn better sales figures once they launch this car and is planning to 300 rural sales outlets within a time span of two months.
With these 300 outlets the company will increase its network to 1000 besides the 325 dealerships located in cities. 300 sales outlets means a lot and they will collectively generate employment for 2000 sales executives.
Arvind Saxena, director (marketing & sales), Hyundai Motor India, recently said, “We have already put in place 700 rural sales outlets and plan to add 300 more in the next couple of months. These are physical locations built with a small investment and are not the standard brick and mortar model. These will help us get closer to the customer with our executives conducting car demos, test drives and also small repair requirements,” He added, “With this rural model, we will grow our sales share in these markets to 33 per cent by the end of this year,”
We hope the brand aims for the best possible growth and it does achieve it.
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