The Korean auto giant keeps supporting social causes to ensure that it does more than just selling cars in India
The Hyundai Spotlight Season 3 has been unveiled in India. It is a grand stage to recognize and spot new talent in the field of music in our country. Music has been an integral part of Indian civilization for eons. There are already tons of reality shows around music which clock massive TRPs. People appreciate and support the talent they see on television. However, with the kind and amount of talent there is, we need numerous platforms to capture the skills. The Hyundai Spotlight Season 3 is a great step in that direction.
Hyundai Spotlight Season 3 Unveiled
As per the official press release, Hyundai mentions that the first two seasons had a viewership of a colossal 150 million on YouTube. This even included 12 original songs. This time around, the Korean carmaker has partnered with Universal Music Group & Brands (UMGB) to discover and nurture fresh talent. This platform is aimed at discovering emerging talent which can later be a part of the Indian music industry and create successful careers for themselves. The launch event had the top industry personnel, including Javed Ali, Aditya Rikhari, Gajendra Verma, DIGV, Wazir Patar, and Ravator.
Speaking on this occasion, Mr. Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India Limited, said, “At Hyundai, innovation and customer experience are at the heart of everything we do. Hyundai Spotlight embodies this vision, creating a platform that blends talent with innovation to deliver unparalleled entertainment. More than just a stage, it is a movement that nurtures and empowers young Indian artists to express themselves through music.
Hyundai Spotlight deeply resonates with our aspirational customer base, offering an unforgettable experience and fueling the dreams of an enthusiastic audience. Our collaboration with UMGB over the past two years has been incredibly rewarding, built on a shared commitment to excellence. As we launch the third edition, I am confident that this year will be an even greater success, driven by the energy and artistry of exceptional musicians across our great country.“
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