Hyundai Motor India launches ‘Grameen Mahotsav’ initiative to establish connections with rural India. Hyundai has been the second-largest carmaker in the country for a long time now. Over the course of its existence in our market, it has tried to cater to all sections of the market. In fact, its diverse range of products displays accessibility for the masses. This includes the semi-urban and rural pockets of the nation. Furthermore, HMIL registered an impressive 11% growth in its rural sales in FY23-24.
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Hyundai India Launches ‘Grameen Mahotsav’
As per the official press release from the Korean carmaker, rural sales contribute more than 19% of total sales for Hyundai Motor India. As a matter of fact, almost 40% of HMIL’s sales and service network is located in rural areas. With this initiative, Hyundai wants to expand that presence even more. Under this initiative, Hyundai will organize engaging activities like product displays, interactive demonstrations, nukkar natak, live music, folk dance and regional talent shows for 2 days across 16 locations. The aim is to build rural communities to cater to their evolving aspirations.
Speaking on this occasion, Mr. Tarun Garg, COO of Hyundai Motor India Ltd., said, “Our sustained efforts towards bolstering rural connect are bearing great fruits and Hyundai Motor India has witnessed a remarkable growth in rural markets in financial year 2023-2024. We sold 1.15 lakh vehicles in rural India last year, a growth of 11% over 2022-23. We are confident that with good monsoon, increasing income levels and improved infrastructure, the contribution from rural markets will further increase. The growth will be fueled by our belief in the potential of upcountry markets and the dedication to cater to evolving aspirations of Indian consumers across all geographies.”
He added, “At Hyundai Motor India, we firmly believe that for the nation to prosper, both Bharat and India must progress in tandem. With initiatives like Grameen Mahotsav, we hope to nurture our customers in every part of the country and also understand the market trends to fulfil their expectations. As we continue to innovate and engage with rural consumers, we are confident in our ability to contribute to the inclusive development of the country.” Hence, it is clear that Hyundai is attempting to establish engaging interaction with the rural communities to grab their attention for future growth.
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Author’s Note
Hyundai is evidently working on ensuring that it connects with the rapidly growing Indian populace. You must know that a vast majority of the country belongs to the semi-urban or rural section. As their earnings increase, that section is likely to move in to purchase their first cars. Hence, there is a massive opportunity in this space. The Korean carmaker wants to leverage that and popularize its name in the rural areas of the country as well. We shall see how much this initiative does to persuade people to go for Hyundai cars in times to come.
