Among the rising petrol prices and increasing loan rates, Hyundai India is experiencing softening sales of its cars in Indian markets. The high selling cars from Hyundai, the popular Hyundai i10 and Hyundai Santro come only with petrol engines as of now and diesel option is yet to come. Hyundai i20 other premium cars are available with diesel engine options, but they don’t contribute to volumes as much as the small cars do. So the domestic sales of Hyundai India in July 2011 were down by about 11% compared to its sales in July 2010. On the other hand, there is a strong 11.2% rise in exports from India compared to July 2010. So the overall change is only about 1.5% decline in overall sales in July 2011 compared to July 2010.
Commenting on July, 2011 sales, Arvind Saxena, Director – Marketing and Sales, HMIL said,
“The July 2011 sales for both the Industry and as well as Hyundai Motor India Ltd. had been negative. Though the customer enquiries have increased but due to the increase in fuel price and interest rates conversion rate has slowed down.”
The segment-wise cumulative sales for the month of July, 2011 are as follows: A2 segment (Santro, i10, i20) 41,533 units; A3 Segment (Accent & Verna) 7,980 units; A5 segment (Sonata Transform) 13 units; Santa Fe (SUV) 141 units. We hope with time, Hyundai will recover from the dip with newer products like Hyundai i10 diesel which is much anticipated car by the small car enthusiasts in India.
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