Hyundai has been clocking good sales with its Hyundai i10 which is one of the finest petrol cars in its price segment, however, in the segment lower than Hyundai i10, Hyundai seems to be loosing its grip to the Maruti Alto K10 and Maruti Alto 800 CC. Hyundai Santro, which is the cheapest car from Hyundai in India at an ex-showroom price of the base variant being around Rs. 2.9 lakh misses to even close to the sales number of the closest competition Alto. The Hyundai 800 CC car, aka Hyundai HA which is expected to debut in India around the end of 2011 or early 2012 will change the equation. The car will be aggressively priced in a range which is very competitive the world’s largest selling car (not only in India, Alto is the largest selling small car of the world), Maruti Alto.
Not only the pricing of the small car, but also the presence matters a lot in the Indian markets. To keep up with this challenge, Hyundai will open about 1000 new dealerships in rural parts of India which brings most of the small cars customers for the India automobile market. With the trust and reliability factor which Hyundai has developed with the India customers over time, the plan seems to be promising and will help Hyundai deepen its roots in the India auto market and give a hard time to Maruti Alto. To make the competition even more intense, Chevrolet will also be launch its its 800 CC Chevrolet Spark 800 which will also be priced in the similar segment. General Motors is also in talks with Chinese automobile company to bring more small cars into India. All this means some interesting launched in the coming year and lot of choices for the India small car buyer than the plain vanilla offerings by the India auto majors.
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