Hyundai Motor India’s entry SUV, the Exter, has been recognized with prestigious awards at the India’s Best Design Awards 2023. The innovative and dynamic design of the Hyundai Exter earned it the ‘India’s Best Design Project’ Award. Furthermore, the Hyundai Advanced Design India team was lauded with the ‘India’s Best In-House Studio’ recognition.
Expressing gratitude for the recognition, Chohee Park, Head of Department, HMIE Hyundai Advanced Design India said, “This recognition is the testament to efforts of our global design team, and India design team that focused on understanding the aspirations of Gen MZ customers in this country. With Exter, from sketch to clay to reality, we have reimagined the Hyundai SUV lifestyle with a modern perspective.”
“Aligned with Hyundai’s Global Design Identity of ‘Sensuous Sportiness,’ our approach for Exter, centred around creating a progressive yet unique SUV design. Embodying Hyundai’s SUV DNA, Exter turns heads on road with its striking and innovative Exterior design. We are glad that it has earned admiration from both consumers and industry experts. These awards validate our forward-looking approach and the dedication of our team,” she further added.
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Inspired from Outdoor Adventures
The Hyundai Exter draws inspiration from outdoor adventures and showcases an energetic and captivating design. Its bold and stylish characteristics reflect the essence of a modern lifestyle SUV. Featuring a commanding front fascia, distinctive Signature H-LED DRLs, and an iconic personality, the Exter sets new standards for SUV design. Moreover, the well-balanced ergonomics of the Hyundai Exter enhance rear passenger visibility with its expansive Day Light Opening (DLO) area, ensuring ample daylight and panoramic visibility. Designed to resonate with the dynamic lifestyle of Generation Z, the Exter is the ideal partner for outdoor journeys and exploration.
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Exter Helps Hyundair Increase Sales Lead Over Tata Motor
As per the official data, Hyundai sold 54,241 cars in August 2023. This marks a significant 9.1% boost in sales compared to the same month last year. In September 2022, Hyundai managed to sell 49,700 cars. In fact, in August 2023, the Korean giant sold 53,830 cars. Therefore, it witnessed a 0.8% rise in sales on a month-on-month basis too. Among others, Exter has been a major new entrant this time around. In addition, there are cars like the Creta, Venue, i20, and Verna from where the major portion of sales is generated. With Hyundai receiving the full 5-star rating at the Global NCAP, there will be a surge in sales too. In comparison, Tata Motors sold 44,810 cars in September 2023.
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