In a progressive step, Maruti Suzuki Senior Executive Offer, Marketing and Sales, Shashank Srivastava confirmed that the company is open to female endorsers. Remember Hyundai Motor India recently included Deepika Padukone as its brand ambassador. Hence, a trend in the industry is emerging. Since this is reflective of societal norms, the image of women is changing a lot as well. In fact, the number of women buying cars as a percentage of the overall sales is higher than ever. Hence, it makes sense to invest in an advertisement partnership with a female celebrity.
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Maruti Suzuki Open to Female Endorsers
Over the years, Maruti Suzuki has had top A-listers from Bollywood including Amitabh Bachchan, Ranveer Singh, Rajkummar Rao, Varun Dhawan, R Madhavan and Abhishek Bachchan as brand ambassadors. However, that was the time when the automotive industry was considered a strictly male-dominated affair. Today, there are over 5,000 women as a part of the Maruti Suzuki workforce in India. Hence, things are changing and more women are getting into this industry. Mr Shashank Srivastava mentions that it has sold over 9 lakh vehicles to women in the last 6 years. This number is rising rapidly.
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Mr Shashank Srivastava said, “Women are increasingly empowered, independent, and positive, reflecting a changing societal landscape. These contemporary stories are uplifting and share common values, potentially influencing both current and future trends in women’s purchasing behaviour.” He added, “This shift mirrors broader societal changes, where empowerment, independence, and inclusivity are increasingly valued—a trend evident in the strategies of marketers.” Hence, we might see a female face in Maruti Suzuki advertisements going forward.
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Author’s Note
This is positive news not just as automobile enthusiasts, but as citizens of India. Every sector is welcoming female employees which will go a long way in promoting the initiative of women empowerment in the country. India is a diverse country. Hence, having strong female role models is critical to inspire the next generation of women. We wish to see more such initiatives from prominent carmakers in the country going forward.
