For past few months, we have seen sharp decline in the sales of cars by Honda SIEL India, the reasons was not low demand, rather the reason was low supply because of supply constrains at the production plant. Unfortunate floods at Thailand disrupted crucial parts supply to Indian plant of Honda SIEL because of which Honda Brio and Honda Jazz production was severely affected. Honda reported sales drop in December 2011 and January 2012. The situation is likely to get better now as Honda SIEL has officially confirmed on 15th of February 2012 that it has resumed normal production with two shift operations.
image – Honda City and Brio rolling out of the HSCI Greater Noida Plant
The new bookings of Honda Brio small car and Honda Jazz premium hatchback were almost halted in India because of large waiting periods. With the normal production in place now, Honda SIEL hopes to clear all the backlog of pending deliveries of Honda within the month of March 2012. Honda Jazz production will also resume at normal levels around the end of February 2012.
image – Honda Brio rolling out of the assembly line at HSCI’ Greater Noida Plant
Honda Siel Cars India Senior Vice-President (Marketing & Sales) Jnaneswar Sen in his official statement said :
“We are delighted to announce that we have resumed two shift operation from today. We will have production of 370 cars per day from today and from next week it will ramp up to 440 units per day. We are confident to achieve peak production output in March 2012. We are thankful to our valued customers for their patience and understanding during these challenging times. Honda has been carefully monitoring the part supply process and have taken all the necessary recovery actions to normalize production situation with critical components now being sourced from Japan & China”
image – Honda Brio rolling out of the assembly line at HSCI Greater Noida Plant
He further added:
“Our top priority at the moment is to reduce the backlog and closely work with our dealers to ensure prompt deliveries. We are hopeful to clear most of the current Brio bookings within March 2012 and deliver cars to these waiting customers. We will also be launching a comprehensive communication campaign to communicate the Brio availability and increase activities at dealerships to enhance touch and feel experience with the car”
The production of the new Honda City 2012 new model has already been resumed and more than 1500 units were rolled out in January 2012. The production of Honda Brio is resuming from mid February 2012 while the production of Honda Jazz will start towards the end of February 2012.
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