Maruti Suzuki has recently launched its Maruti SX4 Diesel at a very competitive price. Also the Volkswagen Vento sedan launched by Volkswagen last year is available in both diesel and petrol variants. With the choice of a Diesel engine and interiors like Vento, the established segment high-selling Honda City is taking a hit. The sales of Volkswagen Vento almost equal the sales of Honda city in past month of Feb 2011. Also the sales of SX4 are rising sharply after the CRDI Diesel Engine option launched by Maruti with 1.3 Litre Diesel engine.
Honda City still holds a good position in terms of volumes of sales, but with the Diesel option missing, there is bound to be some sales loss with the customers who prefer diesel sedans with the similar lever of features and comfort offered by Volkswagen and Maruti.
Although Honda is working on Diesel Variants of Honda Accord and Honda CRV, but there is a need of Diesel option for Honda City as well which might lag behind in sales because of the missing diesel option.
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