Honda BigWing will be be bringing five brand new motorcycles in India and will also be eventually manufacturing them here in an attempt to expand their presence in the premium motorcycle segment.
Honda Motorcycles and Scooter India (HMSI) have announced quite an aggressive growth plan motorcycling enthusiasts in India. Honda will be introducing new models under the Honda BigWing portfolio of premium motorcycles and the company has also announced that they would be manufacturing these big bikes in India.
Honda says that the company will focus on “Make in India for the world”, with this new initiative as opposed to the current assembly and import operations under completely knocked down (CKD) kits and import of completely built units (CBU). However, Honda has not revealed which motorcycles will be exclusively manufactured in India and when the manufacturing will actually commence.
“Globally Honda has a strong legacy of fun riding – be it for fun urban riding, supersport racing, luxurious touring or even off-roading. Starting April 2019, Honda spearheaded its new premium bike business identity under Silver Wing-Mark branded as Honda BigWing. Honda will unleash Phase II of its premium business vertical in the new BS-VI era. Customers can expect double the fun with 13 iconic global models including 5 brand new models. This will be supported by exclusive network for sales and service in 75 cities,” said Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle and Scooter India.
Honda has also said that they would be expanding the Honda BigWing premium outlet, strengthening their pan-India network for sales and service, expanding from 23 to 75 cities. The BigWing portfolio will be extended from the existing 7 models to grow to 13 models by the next financial year. This will see the launch of five brand new models for the Indian market under the BigWing identity. All existing models ranging from 300 cc to 1,800 cc displacement, essentially the Honda CB300X to the Honda Goldwing, will get brand new with global updates.
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So long, HMSI has mostly been a mass market player with the commuter class motorcycles and scooters in India. Honda’s big bike sales have only been a small percentage of their overall volumes in India. However, with some high profile appointments, Honda intends to revamp its big bike vertical by aggressively entering the premium motorcycle segment. Honda will now look to offer good value-for-money products in the premium segment as well as good after sales experience across the Silver Wing Mark dealerships, earmarked for Honda’s premium bikes.
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Honda has also made a strong case for themselves at the 2019 EICMA motorcycle show in Milan, Italy. The coimpany has unveiled three new motorcycles which are headed to our shores very soon. These three motorcycles will include the new Honda CBR1000RR-R Fireblade and CBR1000RR-R Fireblade SP, the new Honda CRF1100L Africa Twin Adventure Sports, as well as the new Honda CB1000R, the flagship Neo Sports Cafe litre-class naked.
