Updated on 30th August 2013
With Indian auto industry not being at its best of times with overall economical weakness, Honda Car India has still manages to do a great sales performance, thanks to Honda Amaze. With the first diesel engine offering from Honda cars in India, the Amaze has been well received by the customers in India and has been selling well since its launch in India in April 2013. As per an official statement released by the company, they have sold more than 30,000 units and the sales are going strong with a total increase of 65% in the period of April to July 2013 when compared to the previous year’s sales in the same period.
One more interesting fact about the Amaze sales is that about 80% of Amaze buyers have never owned a Honda car before, which means that having Amaze in its portfolio has given Honda cars India many new customers which reflects the confidence that new buyers have in Amaze. Prior of Amaze and Brio, Honda has always been looked at as an expensive or elite brand, but with these two affordable small cars in the portfolio, Honda is attracting a lot more buyers who are looking for lower priced cars but want higher quality. Averaging around 6,000 units (roughly) per month, Honda Amaze seems to be a game changer for the company. With the 2014 Honda City diesel on the anvil, the future looks promising for Honda Cars in India.
Updated on 3rd May 2013
Honda Amaze is the car that Honda has struck gold with. Honda showrooms have been witnessing an unprecedented number of walk-ins and the dealerships have to work pretty much overtime to cope up with the number of people coming to book, enquire and take a test drive of the Amaze. And the latest news that we hear is that the Honda Amaze has managed to get over 22,000 bookings within just 3 weeks and that figure is nothing short of phenomenal.
The Honda Amaze has been the car that has literally turned the company’s fortunes and the company has witnessed a 20 percent increase in the sales from April 2012 in April 2013. This increase comes at a time when the automobile industry on the whole is witnessing a slow down. Another point that is worth mentioning is that most of the people who are enquiring about the Amaze are indeed translating them into bookings of the car, speaking volumes about the perfection of the car.
Honda sold a total of 8,488 cars in April 2013 which is a big up from the 7,075 units it sold in April 2012. The company sold 4,852 units of the Amaze, 1,628 units of the Brio, 1,917 units of the City, a paltry 58 units of the CR-V and 33 units of the fast ageing Accord. So more than half of the sales of the car have come from the Amaze so it is no surprise that this is the car Honda will be looking to for giving them a strong footing back in the Indian market.
Honda Amaze comes across as a pretty Value for Money car and the car is priced at par with the Suzuki Dzire but provides a better level of equipment, a better fuel efficiency and the list of better things just goes on and on. No wonder Suzuki’s supremacy in the entry level sedan is being challenged but the Achilles heel is Honda’s dream run could be the supply issue.
No matter how hard Honda tries, it can not put more than 5,000-6,000 Amaze on Indian roads every month whereas the number of Dzire that hit the Indian roads every month is close to 20,000. So this is something that will be a cause of worry for the company but they’ll be glad that they can sell everything they can produce.
