The Indian market is anticipating the re-entry of Ford with products like the new Endeavour and Mach-E. The speculations have been going on for a long time now. However, the recent patent filed by Ford and job vacancies have fueled these rumors to a point where it is becoming almost undeniable that the American carmaker will commence its second innings in our market in some time. Remember, Ford sold one production plant in India (in Gujarat) but it still owns the Chennai plant. Also, hiring for R&D in EV department indicates that it has big plans for the future.
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Ford’s Indian Innings to Start with Endeavour and Mach-E?
After applying for the design patent for the next-gen Endeavour for the Indian market, the American giant has now trademarked the Mustang Mach-E nameplate as well. Remember Ford already confirmed the Mach-E for India back at the time when it quit manufacturing in our market in 2021. Therefore, the arrival of Mach-E won’t be a surprise for anyone. We always knew that Ford would import the Mach-E in India via the CBU route. It would also qualify for the 2,500 units a carmaker can import without the need for homologation.
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There are many international markets where the new Endeavour has been on sale for a while now. It goes by the Everest nameplate. It comes with multiple powertrain options. We shall have to see which engine-transmission combination makes to the our shores when it arrives. Apart from that, the Mach-E also offers various configurations including a single-motor RWD or a dual-motor AWD variant. There are two battery packs on offer – a 72 kWh and a 91 kWh. The power and torque outputs range from 269 hp to 487 hp and 430 Nm to 850 Nm, respectively. Depending on the battery pack option, one could expect a range of 470-600 km on a single charge. We expect the price to be north of Rs 1 Crore, ex-showroom.
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Author’s Note
Ford has been trying to make sure that it leaves no stone unturned when considering the prospects to re-enter our market. In its previous runup, it incurred losses worth $2 billion. Needless to say, it would want to focus on profitability this time around. That is also why it will likely consider only products like the Endeavour for our market due to its massive popularity. The added bonus of Mach-E will be handy. Still, there is no official confirmation about these things. We shall have to wait a bit longer to know more details.
