Ford has planned to launch more than 12 performance vehicles globaly
Ford has announced that it plans to come up with more than 12 new performance vehicles for global car enthusiasts by the end of 2020. This revelation came at the back of the announcement of the new Ford Performance team. Focus RS was last introduced in 2009. The vehicles include an all-new Focus RS that will be available to customers in major markets around the world for the first time.
“Ford remains committed to innovation through performance,” said Raj Nair, Ford group vice president, Global Product Development. “Our new global Ford Performance team ties together racing, performance vehicles and parts. It will allow us to more quickly introduce products and accessories that meet the needs of customers around the world on-road and on the track.”
“To earn the RS badge, the vehicle has to be a no-compromise driver’s car that can deliver exceptional performance on the track when required while providing excellent every day driving,” said Nair.
Focus RS will join Ford’s existing performance lineup, including Fiesta ST, Focus ST, Shelby GT350 Mustang and F-150 Raptor.
Ford’s ST lineup is targeted at younger buyers who love to drive. In the United States, more than 65 percent of ST customers come from outside the Ford brand, and more than 50 percent of Ford performance vehicle owners’ next vehicle purchase is a Ford. Millennials are purchasing ST vehicles at a rate twice that of other Ford-branded vehicles.
Powering performance vehicles such as the Fiesta ST and Focus ST is Ford’s highly acclaimed EcoBoost engine range. “EcoBoost is a strong example of how we are migrating technology and engineering across our lineup, ensuring our vehicles are fun to drive – not just our Ford Performance lineup,” said Nair. “From our most nimble Fiesta to our hard-working full-size pickups and racing vehicles, our lineup benefits from the innovations we deliver at the track and at the limit.”
This is surely one really good news for performance junkies and Ford fanatic around the world!
