New Ford Figo India Prices Start at INR 4.3 lacs; [Official Pics & Details]

New 2015 Ford Figo launch today

The second generation Ford Figo has been launched in India. The new Ford Figo retains the strengths of the outgoing model (Read: Frugality, Robustness and Affordability), along with showcasing Ford’s Kinetic design language and boasting of an updated list of features. Figo has been instrumental in turning the fortunes of Ford in India and many other emerging markets. And in all probability, the upcoming model would carry forward the legacy. The new 2015 Ford Figo has been launched and will be followed by the launch of the all-new Endeavour SUV.

[box type=”shadow” ]Also See – Ford Figo Aspire Review[/box]

Launch

The launch of the Figo took place on 23rd September 2015.

[box type=”shadow” ]Also See – New Model Ford Endeavour Launch Details[/box]

Walk Around Video

Price

Prices of the new model Ford Figo start at INR 4.3 lacs (ex-showroom, Delhi) for the base petrol and INR 5.3 lacs (ex-showroom, New Delhi) for the base diesel.

Petrol

• Base: Rs 4.29 lacs
• Ambiente: Rs 4.56 lacs
• Trend: Rs 5 lacs
• Titanium: Rs 5.75 lacs
• Titanium+: Rs 6.40 lacs

Diesel

• Base: Rs 5.29 lacs
• Ambiente: Rs 5.62 lacs
• Trend: Rs 5.97 lacs
• Titanium: Rs 6.72 lacs
• Titanium+: Rs 7.40lacs

all prices ex-shworoom, New Delhi

New Ford Figo Images

[box type=”shadow” ]Also See – Ford Figo Aspire Launch Report[/box]

Engines

The India-spec version of the hatchback is likely to feature a 1.2 litre 4-cylinder Ti-VCT petrol engine and the 1.5-liter, 4-cylinder, TDCI turbo diesel motor. These engines are offered with the Figo Aspire sedan as well. Additionally, thehatchback also gets a 1.5 litre petrol with a dual clutch 6-speed auto.

Features

Ford has packed the new Figo to the gills with features:

• 6 Airbags
• ABS with ABD
• ESP
• Hill-launch Assist
• Perimeter Alarm
• Ford SYNC
• Ford MyKey
• Dock for smartphones
• Automatic climate control
• Multifunction steering wheel
• Cooled glovebox

Rivals

While the new Figo will continue rival the likes of Maruti Ritz and Hyundai Grand i10, the compact sedan will rival the likes of the Maruti Suzuki Dzire, Honda Amaze and the Hyundai Xcent.

Until now, Ford has been following a one model strategy wherein they concentrate majorly on one car from their line-up. It started with the Ikon and continued on with the Fiesta, Figo and now the Ecosport. However, with the advent of the new Ford Figo the company has another shot at switching to a more balanced strategy and concentrating on selling all the models in its stable. Having said that, they will have to definitely concentrate more on the new cars i.e Figo Aspire and Figo, but Ecosport is still a very popular car and losing out on that could be catastrophic especially with new competition from Maruti and Hyundai right around the corner.

The New Ford Figo could turn out to be the game changer for the company as the car has all the makings of a winner. Good looks combined with a feature-rich package and Ford’s usual sorted out driving dynamics could help them reenter the top of the sales charts easily. Beating the Maruti Swift is a tall order no doubt, but the Figo has enough to take on Hyundai Grand i10 and even the Elite i20. Let’s see if the new Ford Figo India can emulate the success of the outgoing Ford Figo and more importantly if it can sustain that popularity in the long run.

New Model Ford Figo Specifications

New Ford Figo Compact Sedan Images

Stay tuned to CarBlogIndia for more on the New Ford Figo India launch.