Ford (Fiesta) Classic Titanium Launched At Rs. 6.86 Lakhs

Ford Fiesta has been in Indian market since 2005 which is a remarkable 7 years. From its launch it has undergone many variant changes, modifications and has always been a sweet seller. After the launch of the all new Fiesta in 2011, Ford India rather than discontinuing the older version renamed it as Ford Fiesta Classic. Now the Ford has given the Fiesta Classic another mild makeover and has lowered the price label, read on for further interesting details. Also Ford India has replaced the top end SXi model in both Petrol and Diesel with Ford Classic Titanium. The Ford Classic Titanium top end model comes with some interesting new features and is priced at Rs. 6.86 Lakhs for the petrol engine variant and Rs. 7.82 Lakhs for the diesel engine variant (both prices ex-showroom Delhi).

Ford has planned yet another transformation for the Ford Fiesta Classic and the biggest change which will be witnessed is that from now onwards the Fiesta badge will be taken away from the car and will be simply called Ford Classic. The car will continue to be offered with both petrol and diesel engine options. Ford has given the Classic a new set of alloys, a boot spoiler, some very minor tweaks to its exteriors and the car look almost same as before. It also gets a new attractive chrome grille with honeycomb design, it gets Bluetooth equipped audio system which can not only take calls, but also read phone’s contacts over Bluetooth for hassle free driving experience while there is a phone call buzzing at the same time. On safety front, it gets dual Airbags at front, ABS, Beige Interiors, speed sensing volume control, electronic boot lid release etc. to name some features.

Ford Classic Features And Specifications

Talking of the interiors Ford has taking some cost cutting measures, like the Classic will get black plastics with aluminum inserts instead of the wooden panels. The Classic comes equipped with front and rear fog lamps, rear defogger and a music system with Bluetooth connectivity. Ford will also offer dual front airbags, ABS as safety features. Engine powering the Ford Classic is the same highly acclaimed 1.6 litre Duratec petrol producing 100 BHP of power at 6500 RPM and 146 Nm of torque at 3400 RPM; The 1.4 litre Duratorq diesel producing 68 BHP of power at 4000 RPM and 160 Nm of torque at 2000 RPM. As per the ~~ARAI~~ Autocar Cross Country Drive figures, the Ford Classic Diesel returns a mileage of 32.38 KMPL per litre of Diesel which is in fact one of the highest fuel mileage in Diesel cars range in India. The petrol engine variant delivers 21.27 KMPL per litre of petrol which is also very remarkable considering the size and power of this car.

Below is a short video walk around of the Ford Classic Titanium sedan –

It comes with assuring warranty of 2 years or 1 Lakh Km which reflects Ford India’s confidence in the car and it translates into minimum costs to the customer for malfunctions in any area of the car which are under warranty. In a media interaction with Ford India Vice President for Marketing, Mr. Anurag Mehrotra, we got to know some interesting facts about the Ford Classic and Ford cars in India in General:

Ford Classic is one of the most value for money cars in its price segment
Ford Classic segment is showing growth better than the overall car sales growth in India
The SXi variant of the Ford Fiesta Classic get replaced with the Ford Classic Titanium, the lower variant remain the same
It offers one of the most affordable cost of ownership in the segment
Ford Classic Follows the QGSS – Quality, Green, Safe and Smart ideology behind Ford cars globally
Ford India has close to 4 Lakh customers in India with around 2.5 Lakh Figo owners
Ford EcoSport is the next product in pipeline from Ford India
Ford India has increased its Diesel capacity in last 6 months to cater to increased Diesel cars demand
About 80% of the cars sold by Ford India are diesel engine cars while petrol cars contribute to only 20% of the overall sales
Ford India has set up its Parts Distribution Center in Gurgaon to speed up the spare parts distribution across its network
In Tier-2 and Tier-3 Cities, Ford India has deployed around 20 Mobile Vans for servicing Ford cars where the Ford service center is not in easy reach, these vans visit designated locations on designated days to offer full car service facilities close to customer locations
Ford Classic has around 85% of localization and Ford India is continuously working in increasing the localization on all of their cars to keep the costs low

To spice up the Classic the American automobile giants has priced the car very aggressively starting at Rs. 5.53 Lakhs for base petrol variant to Rs. 7.82 Lakhs for top end diesel Titanium variant. At this price the Ford Classic directly takes heads on with the Toyota Etios, Maruti Suzuki Swift Dzire and Tata Manza. Ford is currently 6th largest car maker in India and got some very prosperous plans for the Indian market. Ford has invested USD $1 billion in its Chennai plant for the most awaited Ford EcoSport and now with Ford Classic and its lucrative price the company will surely like to increase its segment reach.

Ford Classic will be available in the following 6 colours: