As a part of a new campaign from TVS, Shubhman Gill gets the keys to the new Ronin. It is quite common for big automobile brands to approach star Bollywood and cricket personalities for promotional activities. This is the latest example of that. Since the 2023 ICC World Cup is ongoing, cricketers are in the news every day. Leveraging the star power they possess, TVS has decided to include the opening batsman in their marketing campaign. Hence, he gets the Ronin. Here are the details.
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Shubhman Gill Gets TVS Ronin
This post comes from Vimal Sumbly, Head of Business – Premium, TVS Motor Company, saying, “TVS RONIN’s journey began from a blank canvas. One year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories, their own way. With our latest campaign, we’re cementing that very ideology by collaborating with Shubhman Gill, a promising young icon himself. The idea is to inspire riders everywhere to go where their heart takes them and follow no script.” This confirms that the cricketer is a part of the campaign by the two-wheeler giant.
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Specs
The TVS Ronin features a brand-new 225-cc engine that delivers a maximum power of 20 hp and a peak torque of 20 Nm, coupled with a 5-speed gearbox. Its impressive fuel efficiency rating of 30-35 km/l makes it highly appealing to potential buyers. The bike is equipped with USD forks in the front and a mono-shock unit in the rear, along with disc brakes on both wheels and a dual-channel ABS system in the top-tier variant. The TVS Ronin is available at attractive price points ranging from Rs 1.49 lakh to Rs 1.69 lakh, ex-showroom.
| TVS Ronin | Specs |
| Engine | 225-cc |
| Power | 20 hp |
| Torque | 20 Nm |
| Transmission | 5-speed |
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What We Think
It is quite common for automobile companies to partner with prominent celebrities from across various industries. However, Bollywood and Cricket stars are at the top of this list. They boast an impressive fan following, easily running into millions. Hence, the brands get access to such a high number of people relatively easily. Needless to mention, our stars get paid big bucks for getting involved in such advertisement campaigns. But it also indicates that they are themselves doing extremely well in their careers which is why the brands decide to approach them, in the first place.
