The plans of Ford re-entering India could rely heavily on four distinct cars – Endeavour, a mid-size Creta-rivalling SUV, Range pickup truck and Mach-E electric sports car. Speculation of Ford coming back has persisted for quite some time now. Nevertheless, recent patent filings by Ford, along with job vacancies, have intensified these rumours to a degree where it’s nearly undeniable that the American automaker will re-enter our market in the near future. Another patent was also filed for a mid-size SUV recently. It’s worth noting that while Ford has sold one production plant in India (located in Gujarat), it still retains ownership of the Chennai plant. Furthermore, the recruitment drive for the EV department’s R&D signals significant plans for the future.
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Ford India Comeback with Four Cars
The four cars that Ford could commence its second innings in our market with belong to three completely different segments. While we know that the Endeavour is a 7-seat off-roading SUV, the Mach-E will rival the likes of the Kia EV6 and the upcoming BYD Seal in our market, albeit it could command a premium over these. The third SUV will cater to the customers looking for a practical mid-size SUV. This segment is among the most crowded in our market. In fact, with its planned joint venture with Mahindra, an SUV in this space was already planned. It was internally codenamed CX757 and was based on the Mahindra XUV700. Unfortunately, the American carmaker quit our market shortly after those plans fell through. Finally, the fourth vehicle will be the Range pickup truck. It is one of the most renowned pickup trucks in the world.
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Four Cars That Could Boost Aid Ford’s Comeback
The new Endeavour has been available in numerous international markets for some time now, under the nameplate Everest. It offers several powertrain options, and it remains to be seen which engine-transmission combination will be available when it arrives on our shores. Additionally, the Mach-E presents various configurations, including a single-motor RWD or a dual-motor AWD variant. Two battery packs are available – a 72 kWh and a 91 kWh. Power and torque outputs range from 269 hp to 487 hp and 430 Nm to 850 Nm, respectively. Depending on the battery pack option, a range of 470-600 km on a single charge can be expected. Not many details are clear about the mid-size SUV.
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Author’s Note
Ford is leaving no stone unturned in its efforts to re-enter our market. In its previous attempt, it suffered losses amounting to $2 billion. Naturally, it aims to prioritize profitability this time. This is why it is likely to focus on products like the Endeavour, given its significant popularity. The Mach-E would serve as an added bonus. That is where a mass market product like a mid-size SUV will could proof to be make or break for the carmaker. However, there is no official confirmation regarding these matters yet. We will need to wait a bit longer to learn more details.
