Mini Cooper, Cooper S, Cooper Convertible and Countryman Launched In India

Mini has officially launched its lineup of cars in India at the Auto Expo 2012 in New Delhi. The Mini Cooper, Mini Cooper S, Mini Cooper convertible and Mini Countryman Compact SUV will be imported to India as Completely built units or CBU and will be sold in India through the exclusive Mini dealerships. To start with, Mini will get three dealerships, two in Delhi and one in Mumbai in India.

image – Mini Cars In India

Dr. Kay Segler, Senior Vice President, MINI Brand Management and Business Coordination said,

“By launching the new MINI ten years ago, we created the most exciting premium small car brand in the world. Our approach was: From the original to the original. Since then, we have been busy growing the MINI Family with bold models such as MINI Convertible and MINI Countryman. As one of the world‟s top growth markets, India is a great place to continue accelerating MINI‟s global momentum. We are sure MINI fans in India are as excited as we are.”

image – Mini Cars In India

In 2012, MINI India will establish three exclusive outlets in the Indian market: Deutsche Motoren and Bird Automotive in Delhi (National Capital Region) and Infinity Cars in Mumbai.

Dr. Andreas Schaaf, President, BMW Group India said,

“Around the world, MINI has become a byword in the premium small car segment for expressive design, premium quality and unmistakable driving fun. MINI‟s innovative profile has enabled the brand to win over a trend-conscious and quality-oriented target group. With the launch of MINI, the BMW Group debuts in the premium small car segment in India. In the start-up phase, BMW Group‟s main focus will be to concentrate on successfully establishing the MINI brand in India. At a later stage, the BMW Group will focus on further development of dealer network and higher sales volumes.”

The MINI (MINI Cooper and MINI Cooper S), MINI Cooper Convertible and MINI Cooper S Countryman will be available in six-speed automatic transmission with powerful and efficient petrol engines.